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Social web
Konsumentenverhalten
78,613
Consumer behaviour
78,182
Werbung
13,678
Online-Marketing
12,758
Internet marketing
12,535
Theorie
10,688
Theory
10,480
Advertising
10,266
Beziehungsmarketing
10,165
Relationship marketing
10,150
Social Web
8,527
Markenführung
8,470
Brand management
8,455
Werbewirkung
7,835
Advertising effects
7,611
Markenimage
6,970
Brand image
6,921
USA
6,153
Online-Handel
6,091
Online retailing
6,076
United States
5,830
Deutschland
5,582
Kundenzufriedenheit
5,578
Customer satisfaction
5,577
Electronic Commerce
4,851
Germany
4,815
E-commerce
4,606
Markenartikel
4,601
Brand
4,517
Dienstleistungsqualität
4,485
Service quality
4,482
Einzelhandel
4,282
Retail trade
4,173
Marketingmanagement
4,017
Marketing management
3,966
Kundenintegration
3,850
Customer integration
3,836
Verbraucherverhalten
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3,567
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Dwivedi, Yogesh Kumar
21
Hajli, Nick
21
Loureiro, Sandra Maria Correia
20
Filieri, Raffaele
19
Martínez-López, Francisco J.
18
Füller, Johann
17
Harrigan, Paul
17
Law, Chun Hung Roberts
16
Rita, Paulo
16
Stephen, Andrew T.
15
Bigné Alcañiz, J. Enrique
14
Ozuem, Wilson
14
Schweidel, David A.
14
Hollebeek, Linda D.
13
Seo, Yuri
13
Flavián Blanco, Carlos
12
Hennig-Thurau, Thorsten
12
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Tan, Yong
12
Brem, Alexander
11
Haenlein, Michael
11
Pitt, Leyland F.
11
Qiu, Liangfei
11
Sabatini, Fabio
11
Casaló, Luis V.
10
Chen, Huan
10
Constantinides, Efthymios
10
Gázquez-Abad, Juan Carlos
10
Kumar, Vikas
10
Moe, Wendy W.
10
Ranfagni, Silvia
10
Schivinski, Bruno
10
Thaichon, Park
10
Veloutsou, Cleopatra
10
Vrontis, Demetris
10
Alarcón-del-Amo, María-del-Carmen
9
Bilgihan, Anil
9
Choi, Yung Kyun
9
Cova, Bernard
9
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Springer Fachmedien Wiesbaden
34
IGI Global
17
Books on Demand GmbH <Norderstedt>
4
National Bureau of Economic Research
4
Nomos Verlagsgesellschaft
4
American Marketing Association
3
Edward Elgar Publishing
3
MITP Verlags-GmbH & Co. KG
3
Springer Gabler <Firma>
3
Universität Mannheim
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
OECD
2
Peter Lang GmbH
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Berlin
2
Technische Universität Braunschweig
2
Universität Bremen
2
Verlag Dr. Kovač
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
epubli GmbH
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Bundesanzeiger Verlag
1
Center of Market Oriented Product and Production Management
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DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Deutschland / Bundesministerium für Bildung und Forschung
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Eberhard Karls Universität Tübingen
1
Erich-Schmidt-Verlag <Berlin>
1
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Journal of business research : JBR
306
Journal of retailing and consumer services
192
International journal of internet marketing and advertising : IJIMA
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
111
Technological forecasting & social change : an international journal
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
74
Journal of promotion management : innovations in planning and applied research
65
The journal of product & brand management
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
Information systems research : ISR
62
Tourism management : research, policies, practice
62
Journal of internet commerce
58
International journal of electronic marketing and retailing : IJEMR
55
Journal of management information systems : JMIS
55
Business horizons
54
International journal of hospitality management
54
Psychology & marketing
53
SpringerLink / Bücher
50
International journal of technology marketing : IJTMkt
49
Journal of electronic commerce research : JECR
49
The journal of brand management : an international journal
48
Cogent business & management
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Electronic commerce research
43
International journal of consumer studies
43
International journal of business information systems : IJBIS
41
Journal of marketing management : MM
41
Journal of travel and tourism marketing
40
Marketing intelligence & planning
39
Springer eBook Collection
39
Journal of advertising research
38
Journal of marketing
38
Journal of strategic marketing
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
International journal of contemporary hospitality management
36
International journal of electronic commerce : IJEC
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
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51
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert
advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
52
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
53
Adolescents' responses to social media newsfeed
advertising
: the interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure
Youn, Seounmi
;
Shin, Wonsun
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012200479
Saved in:
54
Celebrity vs. influencer endorsements in
advertising
: the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
55
Consumer empowerment in interactive
advertising
and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
56
A framework for Facebook
advertising
effectiveness : a behavioral perspective
Wiese, Melanie
;
Martínez-Climent, Carla
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
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57
Facebook data breach : a systematic review of its consequences on consumers' behaviour towards
advertising
Lulandala, Emmanuel Elioth
- In:
Strategic system assurance and business analytics
,
(pp. 45-68)
.
2020
Persistent link: https://www.econbiz.de/10012240762
Saved in:
58
YouTube
advertising
: exploring its effectiveness
Djafarova, Elmira
;
Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
Saved in:
59
Empirical study on perceived value and attitude of millennials towards social media
advertising
: a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
Saved in:
60
The implications of
advertising
personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
-
2018
Persistent link: https://www.econbiz.de/10012111629
Saved in:
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