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Social web
Consumer behaviour
83,658
Konsumentenverhalten
81,208
Relationship marketing
26,377
Beziehungsmarketing
25,702
Service quality
21,775
Dienstleistungsqualität
21,024
Theorie
13,590
Theory
13,392
Künstliche Intelligenz
11,723
Artificial intelligence
11,406
Customer satisfaction
11,161
Kundenzufriedenheit
10,585
Brand management
8,334
Markenführung
8,289
Deutschland
7,254
USA
7,247
Brand image
7,156
Markenimage
7,102
United States
6,943
Germany
6,844
Online-Handel
6,345
Online retailing
6,329
Social Web
6,276
Online-Marketing
5,428
Internet marketing
5,400
Electronic Commerce
5,122
E-commerce
4,948
Einzelhandel
4,858
Retail trade
4,822
Brand
4,517
Markenartikel
4,502
Marketingmanagement
4,073
Marketing management
4,049
Emotion
3,884
Experiment
3,750
Werbewirkung
3,734
Advertising effects
3,694
Verbraucherverhalten
3,598
Customer service
3,469
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1,056
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5,252
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51
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41
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41
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29
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17
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16
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15
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7
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285
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Filieri, Raffaele
19
Loureiro, Sandra Maria Correia
18
Martínez-López, Francisco J.
16
Ozuem, Wilson
16
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
15
Law, Chun Hung Roberts
15
Flavián Blanco, Carlos
14
Harrigan, Paul
14
Hajli, Nick
13
Rita, Paulo
13
Agnihotri, Raj
12
Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Ranfagni, Silvia
11
Thaichon, Park
11
Akram, Umair
10
Füller, Johann
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Vrontis, Demetris
10
Bigné Alcañiz, J. Enrique
9
Dholakia, Utpal M.
9
Hennig-Thurau, Thorsten
9
Itani, Omar S.
9
Ko, Eunju
9
Luo, Xueming
9
Muhammad Anshari
9
Pantano, Eleonora
9
Rather, Raouf Ahmad
9
Stephen, Andrew T.
9
Usman, Osly
9
Ahuja, Vandana
8
Bilgihan, Anil
8
Conduit, Jodie
8
Constantinides, Efthymios
8
Dolan, Rebecca
8
Haenlein, Michael
8
Hazari, Sunil
8
Kumar, Vikas
8
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Springer Fachmedien Wiesbaden
15
IGI Global
10
American Marketing Association
6
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
National Bureau of Economic Research
3
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edition Virgines e.K.
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Galileo Press
1
Georg-August-Universität Göttingen
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
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All
Journal of business research : JBR
254
Journal of retailing and consumer services
191
International journal of internet marketing and advertising : IJIMA
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Technological forecasting & social change : an international journal
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
59
Journal of marketing communications
54
Psychology & marketing
54
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
52
International journal of advertising : the review of marketing communications
50
International journal of hospitality management
49
Journal of management information systems : JMIS
45
Electronic commerce research
44
Industrial marketing management : the international journal for industrial and high-tech firms
44
Information systems research : ISR
43
The journal of brand management : an international journal
43
International journal of business information systems : IJBIS
41
International journal of consumer studies
41
Marketing intelligence & planning
40
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of strategic marketing
39
Journal of electronic commerce research : JECR
38
International journal of technology marketing : IJTMkt
37
Tourism management : research, policies, practice
37
Cogent business & management
35
Journal of marketing management : MM
35
Journal of travel and tourism marketing
34
Business horizons
33
International journal of electronic commerce : IJEC
33
Asia Pacific journal of marketing and logistics
30
SpringerLink / Bücher
29
Young consumers : insight and ideas for responsible marketers
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of hospitality marketing & management
28
Journal of the Academy of Marketing Science
28
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ECONIS (ZBW)
6,273
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1
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1
Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites
Souki, Gustavo Quiroga
;
Oliveira, Alessandro Silva de
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2255-2281
Persistent link: https://www.econbiz.de/10014457640
Saved in:
2
Does active service intervention drive more complaints on social media? : the roles of service quality and awareness
Sun, Shujing
;
Gao, Yang
;
Rui, Huaxia
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 579-611
Persistent link: https://www.econbiz.de/10012804160
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
5
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
6
Who is talking, who is listening? : service recovery through online customer-to-customer interactions
Xu, Yingzi
;
Yap, Sheau-Fen
;
Hyde, Kenneth F.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10011571115
Saved in:
7
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
8
"Actions speak louder than words" : an impact of service recovery antecedents on customer delight in quick-service restaurants
Agnihotri, Durgesh
;
Kulshreshtha, Kushagra
;
Tripathi, Vikas
- In:
Asia-Pacific journal of business administration
14
(
2022
)
4
,
pp. 421-444
Persistent link: https://www.econbiz.de/10013536877
Saved in:
9
Leveraging artificial intelligence in firm-generated online customer communities : a framework and future research agenda
Marti, Candice L.
;
Liu, Huimin
;
Kour, Gurpreet
; …
- In:
Journal of service management
35
(
2024
)
3
,
pp. 438-458
Persistent link: https://www.econbiz.de/10015078016
Saved in:
10
Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation
Lv, Haixia
;
Yu, Guang
;
Wu, Gang
- In:
International journal of information technology and …
17
(
2018
)
3
,
pp. 170-183
Persistent link: https://www.econbiz.de/10011896613
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