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Social web
Consumer behaviour
83,584
Konsumentenverhalten
81,134
Persönlichkeitspsychologie
12,913
Personality psychology
12,634
Theorie
12,556
Theory
12,211
Motivation
10,090
Leistungsmotivation
9,526
Relationship marketing
9,422
Beziehungsmarketing
9,369
Work motivation
9,160
Brand management
7,733
Markenführung
7,692
Brand image
6,861
Markenimage
6,826
USA
6,081
Customer satisfaction
5,977
Deutschland
5,904
Kundenzufriedenheit
5,816
United States
5,781
Online-Handel
5,677
Online retailing
5,666
Germany
5,437
Social Web
5,168
Experiment
5,049
Service quality
4,720
Dienstleistungsqualität
4,669
Online-Marketing
4,636
Internet marketing
4,625
Brand
4,362
Markenartikel
4,351
Einzelhandel
4,235
Retail trade
4,197
Emotion
4,123
Werbewirkung
3,678
Electronic Commerce
3,677
Advertising effects
3,639
Verbraucherverhalten
3,589
E-commerce
3,566
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Filieri, Raffaele
19
Martínez-López, Francisco J.
16
Loureiro, Sandra Maria Correia
15
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Füller, Johann
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Bigné Alcañiz, J. Enrique
9
Hajli, Nick
9
Harrigan, Paul
9
Hennig-Thurau, Thorsten
9
Ko, Eunju
9
Ozuem, Wilson
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Luo, Xueming
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Balakrishnan, Janarthanan
7
Bilgihan, Anil
7
Conduit, Jodie
7
Ghose, Anindya
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pelsmacker, Patrick de
7
Pittman, Matthew
7
Rana, Nripendra P.
7
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IGI Global
9
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2
Edward Elgar Publishing
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bayerische Landeszentrale für Neue Medien
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
MSB Matthes & Seitz Berlin Verlagsgesellschaft
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
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Journal of business research : JBR
229
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
76
Technological forecasting & social change : an international journal
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
The journal of product & brand management
57
Journal of marketing communications
50
Journal of promotion management : innovations in planning and applied research
50
International journal of advertising : the review of marketing communications
49
Psychology & marketing
46
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
44
International journal of hospitality management
42
Journal of management information systems : JMIS
41
The journal of brand management : an international journal
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Information systems research : ISR
36
Electronic commerce research
35
Marketing intelligence & planning
35
Cogent business & management
34
International journal of business information systems : IJBIS
33
International journal of technology marketing : IJTMkt
33
Journal of marketing management : MM
33
Tourism management : research, policies, practice
33
Journal of marketing
32
International journal of electronic commerce : IJEC
31
Journal of travel and tourism marketing
29
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of strategic marketing
26
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of hospitality marketing & management
23
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ECONIS (ZBW)
5,166
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1
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date (oldest first)
1
Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits
Han, Jinhee
;
Kwon, Wi-suk
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012803171
Saved in:
2
Insight into the
motivation
of selfie postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
Saved in:
3
Customer engagement in collaborative innovation : investigating consumer
motivation
for participating in value co-creation
Sohail, M. Sadiq
- In:
Middle East journal of management : MEJM
7
(
2020
)
3
,
pp. 226-246
Persistent link: https://www.econbiz.de/10012257949
Saved in:
4
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
5
Customer nontransactional value cocreation in an online hotel brand community : driving
motivation
, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
6
The gift of co-creation : what motivates customers to participate
Ind, Nicholas
;
Coates, Nick
;
Lerman, Katrina
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012298769
Saved in:
7
Does the framing of progress towards virtual rewards matter? : empirical evidence from an online community
Kundisch, Dennis
;
Rechenberg, Tobias von
- In:
Business & information systems engineering : BISE ; the …
59
(
2017
)
4
,
pp. 207-222
Persistent link: https://www.econbiz.de/10011719705
Saved in:
8
How online reviews create social network value : the role of feedback versus individual
motivation
MacIntyre, Shelby H.
;
McQuarrie, Edward F.
;
Shanmugam, Ravi
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 295-310
Persistent link: https://www.econbiz.de/10011592001
Saved in:
9
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
Saved in:
10
Motivation
crowding in online product reviewing : a qualitative study of amazon reviewers
Wu, Philip Fei
- In:
Information & management : the internat. journal of …
56
(
2019
)
8
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012129457
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