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Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
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Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
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Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi; Thaichon, Park; Parkinson, Joy - In: Developing digital marketing : relationship perspectives, (pp. 181-190). 2021
Persistent link: https://www.econbiz.de/10012586414
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The dark and bright side of online consumer behavior : editorial
Thaichon, Park; Hwa, Jacky Cheah Jun; Hiram Ting - In: Journal of consumer behaviour 21 (2022) 3, pp. 445-449
Persistent link: https://www.econbiz.de/10013275500
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Special issue: the dark and bright side of online consumer behaviour
Thaichon, Park (ed.); Cheah, Jun-Hwa (ed.); Ting, Hiram (ed.) - 2022
Persistent link: https://www.econbiz.de/10013275517
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Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine; Quach, Sara; Thaichon, Park - In: International journal of consumer studies 46 (2022) 1, pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
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Guest editorial: technologies and relationship marketing
Thaichon, Park; Soutar, Geoffrey N.; Weaven, Scott - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 142-154
Persistent link: https://www.econbiz.de/10012668421
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Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011598664