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Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?
Srivastava, R. K.; Bhanot, Sandeep - In: International journal of Indian culture and business … 32 (2024) 3, pp. 376-391
Persistent link: https://www.econbiz.de/10015064709
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Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson; Prasad, Jason - In: International journal of applied behavioral economics : … 4 (2015) 3, pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
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Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli - In: Baltic Journal of Economic Studies 9 (2023) 2, pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
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Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben; Schanski, Morgan; Lee, Seung-eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
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Enhanced social presence through e-branding the consumer in virtual communities
Pennington, Robert - In: Branding and sustainable competitive advantage : …, (pp. 189-206). 2012
Persistent link: https://www.econbiz.de/10009707100
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Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley; Lancendorfer, Karen M. - In: International journal of e-business research : an … 9 (2013) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
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Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472