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Strategic use of social media in marketing and financial performance : the B2B SME context

Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54

Persistent link: https://www.econbiz.de/10014368295

Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea

Lee, Jungwon; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 454-474

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Joint effects of management responses and online reviews on hotel financial performance : a data-analytics approach

Xie, Karen L.; So, Kevim Kam Fung; Wang, Wei - In: International journal of hospitality management 62 (2017), pp. 101-110

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Impact of user-generated internet content on hospital reputational dynamics

Ivanov, Anton; Sharman, Raj - In: Journal of management information systems : JMIS 35 (2018) 4, pp. 1277-1300

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Knowledge management, trust and communication in the era of social media

Paliszkiewicz, Joanna (ed.) - 2020

The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical...

Persistent link: https://www.econbiz.de/10014230342

Digital marketing strategies in the Italian wine sector

Finotto, Vladi; Mauracher, Christine - In: International journal of globalisation and small … 11 (2020) 4, pp. 373-390

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Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach

Fareed, Ghadir; Tantawi, Passent - In: Eurasian Business and Economics Perspectives : …, (pp. 251-268). 2022

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Digitalization strategies for SMEs : a cost vs. skill approach for website development

Louw, Candice; Nieuwenhuizen, Cecile - In: African journal of science, technology, innovation and … 12 (2020) 2, pp. 195-202

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Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context

Bartoloni, Sara; Ancillai, Chiara; Pascucci, Federica; … - In: International journal of internet marketing and … 13 (2019) 4, pp. 302-320

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Small service businesses : advertising attitudes and the use of digital and social media marketing

Cole, Henry S.; DeNardin, Tom; Clow, Kenneth E. - In: Services marketing quarterly 38 (2017) 4, pp. 203-212

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