//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Trash talk rebuffed: consumers...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Consumer behaviour
9
Konsumentenverhalten
9
Social Web
6
Viral marketing
6
Virales Marketing
6
Advertising
4
Werbung
4
Advertising effects
3
Beziehungsmarketing
3
Customer satisfaction
3
Internet marketing
3
Kundenzufriedenheit
3
Loyalty programs
3
Online-Marketing
3
Relationship marketing
3
Werbewirkung
3
Einzelhandel
2
Kundenbindungsprogramm
2
Loyalty program
2
Marketing
2
Multi-level loyalty programs
2
Packaging
2
Perceived Justice
2
Perceived effort
2
Personality psychology
2
Persönlichkeitspsychologie
2
Product evaluations
2
Retail trade
2
Social comparison
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
social media
2
Artificial intelligence
1
Award
1
Betriebswirtschaftsstudium
1
Bewertung
1
Brand
1
Communication science
1
Consumer rating
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Hochschulschrift
1
Thesis
1
Language
All
English
6
Author
All
Colliander, Jonas
6
Dahlén, Micael
2
Archer-Brown, Chris
1
Erlandsson, Susanna
1
Lambert, Aliette
1
Marder, Ben
1
Modig, Erik
1
Wien, Anders Hauge
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trash talk rebuffed : consumers' defense of companies criticized in online communities
Colliander, Jonas
;
Wien, Anders Hauge
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1733-1757
Persistent link: https://www.econbiz.de/10010201717
Saved in:
2
Socially acceptable? : exploring consumer responses to marketing in social media
Colliander, Jonas
-
2012
Persistent link: https://www.econbiz.de/10009766561
Saved in:
3
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
4
Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas
;
Dahlén, Micael
;
Modig, Erik
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
Saved in:
5
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
Saved in:
6
Vacation posts on Facebook : a model for incidental vicarious travel consumption
Marder, Ben
;
Archer-Brown, Chris
;
Colliander, Jonas
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
6
,
pp. 1014-1033
Persistent link: https://www.econbiz.de/10012050703
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->