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Handmade virtual messages to promote foreign fashion brands in Instagram

Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234

Persistent link: https://www.econbiz.de/10014530026

An Effect of Social Media on the Youth Buyer Behaviour for Apparels in Jaipur City : A Study

Chaturvedi, Dr. Sumit - 2018

short attention span, they are also subtle in media consumption, indecisive in brand preference, and simply challenging to …

Persistent link: https://www.econbiz.de/10012915812

Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers

Myin, Mon Thu; Su, Jin; Wu, Huicheng; Shen, Haina - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10014246040

Exploring social media user segmentation and online brand profiles

Foster, Mary; West, Bettina; Francescucci, Anthony - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 4-17

Persistent link: https://www.econbiz.de/10009373410

Examining brand communities among children and adolescents : an exploratory study

Flurry, Laura Ann; Swinberghe, Krist R.; Parker, Janna M. - In: The journal of consumer marketing 31 (2014) 2, pp. 103-110

Persistent link: https://www.econbiz.de/10010373836

What makes the Indian youths to engage with online retail brands : an empirical study

Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529

Persistent link: https://www.econbiz.de/10012660432

Self-exposure in social media : teenagers' transmedia practices for the construction of a personal brand

Masanet, Maria-Jose; Márquez, Israel; Pires, Fernanda; … - In: Innovation in advertising and branding communication, (pp. 136-153). 2021

Persistent link: https://www.econbiz.de/10012391679

The role of social media on young online consumer behavior

Miháldinecz, Fanni; Rua, Orlando Manuel Martins … - In: Handbook of research on digital transformation …, (pp. 144-168). 2022

Persistent link: https://www.econbiz.de/10014438091

Measuring Youth Perceptions in the Direction of Brands on Digital Media Using Netnography

Farooqi, Raheel - 2021

This study explores and observe the motivations of youth in digital culture which influence them to follow and interact with brands on digital media through netnography. This technique try to adopt patron notion of youth in digital culture which influence them for youth follow brands official...

Persistent link: https://www.econbiz.de/10014087444

The impact of Enterprise 2.0 in organizations

Trimi, Silvana; Galanxhi, Holta - In: Service business 8 (2014) 3, pp. 405-424

Persistent link: https://www.econbiz.de/10010413207

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