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Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
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Social media in medical and health care : opportunities and challenges
Lim, Weng Marc - In: Marketing intelligence & planning 34 (2016) 7, pp. 964-976
Persistent link: https://www.econbiz.de/10011623908
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Understanding the influence of online flow elements on hedonic and utilitarian online shopping experiences : a case of online group buying
Lim, Weng Marc - In: The journal of information systems : JIS ; a semiannual … 28 (2014) 2, pp. 287-306
Persistent link: https://www.econbiz.de/10010474830
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Sense of virtual community and perceived critical mass in online group buying
Lim, Weng Marc - In: Journal of strategic marketing 22 (2014) 3, pp. 268-283
Persistent link: https://www.econbiz.de/10010384766
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Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
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How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay; Lim, Weng Marc; Kaur, Simran; Soh, Kimberly - In: Marketing intelligence & planning 41 (2023) 6, pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
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Giving electronic word of mouth (eWOM) as a prepurchase behavior : the case of online group buying
Lim, Weng Marc; Ahmed, Pervaiz Khalid; Ali, Md. Yunus - In: Journal of business research : JBR 146 (2022), pp. 582-604
Persistent link: https://www.econbiz.de/10013271449
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A paradox theory of social media consumption and child well-being
Yap, Sheau-Fen; Lim, Weng Marc - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 65-75
Persistent link: https://www.econbiz.de/10014631537
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Domino effect of parasocial interaction : of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping
Nadroo, Zeeshan Majeed; Lim, Weng Marc; Naqshbandi, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015085017
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Social media influencer over-endorsement : implications from a moderated-mediation analysis
Cheah, Chee Wei; Kian Yeik Koay; Lim, Weng Marc - In: Journal of retailing and consumer services 79 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015098560