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An explorative study of Korean consumer participation in virtual brand communities in social network sites

Sung, Yongjun; Kim, Yoojung; Kwon, Ohyoon; Moon, Jangho - In: Journal of global marketing 23 (2010) 5, pp. 430-445

Persistent link: https://www.econbiz.de/10008822591

The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring

Sung, Yongjun - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 31-40

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The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers

Sung, Yongjun; Kim, Jooyoung; Jung, Jong-hyuok - In: Journal of international consumer marketing 22 (2010) 1, pp. 5-17

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Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea

Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507

Persistent link: https://www.econbiz.de/10009301331

Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea

Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360

Persistent link: https://www.econbiz.de/10010419915

Cross-cultural challenges in product placement

Lee, Taejun David; Sung, Yongjun; De Gregorio, Federico - In: Marketing intelligence & planning 29 (2011) 4, pp. 366-384

Persistent link: https://www.econbiz.de/10009384863

Cross‐cultural challenges in product placement

Lee, Taejun (David); Sung, Yongjun; de Gregorio, Federico - In: Marketing Intelligence & Planning 29 (2011) 4, pp. 366-384

Purpose – The purpose of this research is to examine US and Korean college student consumers' attitudes towards product placements in three different media (films, TV shows, and songs), and product placement acceptability based on media genre and product type. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014946266