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Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing
Saab, Samy - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003456543
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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Customer willingness to participate in value co-creation : the moderating effect of social ties (empirical study of automobile customers in Ghana)
Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Cogent business & management 6 (2019), pp. 1-14
Value co-creation as a social process involves the interactions and dialogues between stakeholders. As such, the social ties that stakeholders develop have the propensity to influence their level of interaction in a co-creation activity. In this study, we examine the effect of social ties on...
Persistent link: https://www.econbiz.de/10012112905
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Interaction effects of formal and social controls on business-to-business performance
Rhee, Jin Hwa; Kim, Jae Wook; Lee, Jong-Ho - In: Journal of business research : JBR 67 (2014) 10, pp. 2123-2131
Persistent link: https://www.econbiz.de/10010400101
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Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim; Naudé, Peter - In: Industrial marketing management : the international … 43 (2014) 6, pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
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Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin; Lu, Baozhou; Zheng, Haidong - In: Journal of business research : JBR 112 (2020), pp. 170-189
Persistent link: https://www.econbiz.de/10012230575
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Relational governance in supplier-buyer relationships : the mediating effects of boundary spanners' interpersonal guanxi in China's B2B market
Dong, Weiwei; Ma, Zhenzhong; Zhou, Xiaoliang - In: Journal of business research : JBR 78 (2017), pp. 332-340
Persistent link: https://www.econbiz.de/10011736406
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Do social ties matter for the emergence of dominant design? : the moderating roles of technological turbulence and IRP enforcement
Dai, Haiwen; Zeng, Deming; Qualls, William J.; Li, Jian - In: Journal of engineering and technology management : JET-M 47 (2018), pp. 96-109
Persistent link: https://www.econbiz.de/10011850459
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A cross-sectional examination of hotel consumer experience and relative effects on consumer values
Walls, Andrew R. - In: International journal of hospitality management 32 (2013), pp. 179-192
Persistent link: https://www.econbiz.de/10009717652
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Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010378851