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Commitment in Kundenbeziehungen : Eine multipartiale Messung und Analyse von Determinanten und Erfolgswirkungen

Bryant, Melchior David - 2010

Problemstellung und Forschungsziele -- Erfolgsbeitrag des Kundenbeziehungsmanagements -- Commitment im Kontext der Kundenbeziehungsforschung -- Theoretische Bezugspunkte zur Konzeptualisierung von Commitment – ein multipartialer Ansatz -- Konzeption eines Untersuchungsmodells zu den...

Persistent link: https://www.econbiz.de/10014425106

Co-creation by engaging beyond oneself : the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter

Finsterwalder, Jörg; Kupplerwieser, Volker G. - In: Journal of strategic marketing 19 (2011) 7, pp. 607-618

Persistent link: https://www.econbiz.de/10009533067

Co-viewing experience in video websites : the effect of social presence on e-loyalty

Fang, Jiaming; Chen, Lei; Wen, Chao; Prybutok, Victor R. - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 446-476

Persistent link: https://www.econbiz.de/10011884555

Value-creating relationships : focusing on the human level

Bode, Alexander; Müller, Katja - In: Logistics research 6 (2013) 4, pp. 231-243

Persistent link: https://www.econbiz.de/10010223116

Examining relationship value in cross-border business relationships : a comparison between correlational and configurational approaches

Skarmeas, Dionysis; Saridakis, Charalampos; Leonidou, … - In: Journal of business research : JBR 89 (2018), pp. 280-286

Persistent link: https://www.econbiz.de/10011881788

Social Dollars : The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Manchanda, Puneet; Packard, Grant M.; Pattabhiramaiah, … - 2015

Many firms operate customer communities online. This is motivated by the belief that customers who join the community become more engaged with the firm and/or its products, and as a result, increase their economic activity with the firm. We describe this potential economic benefit as “social...

Persistent link: https://www.econbiz.de/10014041803

Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario

Pant, Ravinder; Negi, Antriksha; Kishor, Nawal - In: International journal of management practice : IJMP 16 (2023) 3, pp. 319-342

Persistent link: https://www.econbiz.de/10014315874

Is comparison the thief of joy? : students' emotions after socially comparing their task grades, influence on their motivation

Suárez Vázquez, Ana; Suárez Álvarez, Leticia; Del … - In: The international journal of management education 21 (2023) 2, pp. 1-10

Persistent link: https://www.econbiz.de/10014331250

Exploring antecedents of online group-buying : social commerce perspective

Lin, Cathy S.; Wu, Sheng - In: Human systems management : HSM 34 (2015) 2, pp. 133-147

Persistent link: https://www.econbiz.de/10011316590

Ambience and social interaction effects on customer patronage of traditional coffeehouses : insights from kopitiams

Lim, Weng Marc; Teck Weng Jee; Kar Seng Loh; Chai, Elena - In: Journal of hospitality marketing & management 29 (2020) 2, pp. 182-201

Persistent link: https://www.econbiz.de/10012256128