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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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What drives retailer loyalty? : a meta-analysis of the role of cognitive, affective, and social factors across five decades
Liu-Thompkins, Yuping; Khoshghadam, Leila; Shoushtari, … - In: Journal of retailing 98 (2022) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10013207543
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Community in context : comparing brand communities and retail store communities
Peters, Cara; Bodkin, Charles D. - In: Journal of retailing and consumer services 45 (2018), pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
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The effect of social interaction on economic transactions : evidence from changes in two retail formats
Goldfarb, Avi; McDevitt, Ryan C.; Samila, Sampsa; … - In: Management science : journal of the Institute for … 61 (2015) 12, pp. 2963-2981
Persistent link: https://www.econbiz.de/10011413509
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Social influence in the retail context : a contemporary review of the literature
Argo, Jennifer J.; Dahl, Darren W. - In: Journal of retailing 96 (2020) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10012295804
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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The hospitality of the host : a cross-cultural examination of managerially facilitated consumer-to-consumer interactions
Levy, Stuart E. - In: International journal of hospitality management 29 (2010) 2, pp. 319-327
Persistent link: https://www.econbiz.de/10003971462
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The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships
Wu, Sou-chin; Fang, Wenchang - In: Technovation : the international journal of … 30 (2010) 11/12, pp. 570-581
Persistent link: https://www.econbiz.de/10009301607
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Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers
Kaltcheva, Velitchka D.; Winsor, Robert D.; Patino, Anthony - In: Customer relations, (pp. 1-36). 2011
Persistent link: https://www.econbiz.de/10008988073
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A field experimental investigation of managerially facilitated consumer-to-consumer interaction
Levy, Stuart E.; Getz, Donald; Hudson, Simon - In: Journal of travel and tourism marketing 28 (2011) 5/6, pp. 656-674
Persistent link: https://www.econbiz.de/10009374093