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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
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Antecedents of salesperson performance in information service industry : the role of guanxi, adaptive selling behaviors and customer orientation
Thi-Thuy-Linh Nguyen; Xuan-Quynh Hoang; Pham Thi Lien; … - In: Cogent business & management 9 (2022) 1, pp. 1-19
sample of 204 salespeople in the Information service industry, the authors tested several hypotheses employing the structural … salespeople improve performance. Moreover, Guanxi does play some role in explaining sales performance of B2B salespeople. Based on … be presented. In the business-to-business (B2B) context, salespeople are the critical link between a company and its …
Persistent link: https://www.econbiz.de/10014425793
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Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin; Lu, Baozhou; Zheng, Haidong - In: Journal of business research : JBR 112 (2020), pp. 170-189
Persistent link: https://www.econbiz.de/10012230575
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Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane; Liu, Yongmei; Shi, Yuying; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
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Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks
Agnihotri, Raj; Mani, Sudha; Chaker, Nawar N.; … - In: Decision sciences 53 (2022) 1, pp. 181-215
Persistent link: https://www.econbiz.de/10013164986
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Why study intraorganizational issues in selling and sales management?
Bolander, Willy; Richards, Keith A. - In: The journal of personal selling & sales management : JPSSM 38 (2018) 2, pp. 169-171
Persistent link: https://www.econbiz.de/10011917823
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New business client acquisition using social networking sites
Kazienko, Przemyslaw; Szozda, Natalia; Filipowski, Tomasz; … - In: Electronic markets : the international journal on … 23 (2013) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10009750451
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The role of customer networking capability effectiveness in enhancing the salepeople's performance in small and medium enterprises
Udayana, Ida Bagus Nyoman; Farida, Naili - In: ASEAN marketing journal : Association of Southeast … 12 (2020) 2, pp. 134-144
Persistent link: https://www.econbiz.de/10012503621
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Online social shopping : the impact of attitude, customer information quality, effectiveness of information content and perceived social prescence
Daliri, Esmaeil; Sajad Rezaei; Wan Khairuzzaman Wan Ismail - In: International journal of business environment : IJBE 6 (2014) 4, pp. 426-450
Persistent link: https://www.econbiz.de/10010492051