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~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Social Web
20,606
Social web
20,575
Marketingmanagement
17,087
Marketing management
16,498
Online-Marketing
13,148
Internet marketing
13,032
Consumer behaviour
9,391
Konsumentenverhalten
9,350
Marketing
4,322
Relationship marketing
4,314
Beziehungsmarketing
4,292
Brand management
3,518
Electronic Commerce
3,505
Markenführung
3,503
E-commerce
3,291
Theorie
3,100
Theory
3,075
Viral marketing
2,970
Virales Marketing
2,966
Deutschland
2,821
Online-Handel
2,802
Online retailing
2,797
Germany
2,735
Social media
2,606
Werbewirkung
2,562
Advertising effects
2,547
Internet
2,442
Werbung
2,414
Advertising
2,390
Social network
2,380
USA
2,327
United States
2,270
social media
2,185
Markenimage
1,848
Brand image
1,840
Digitalisierung
1,824
Web 2.0 technologies
1,743
Web 2.0-Technologien
1,743
Digitization
1,741
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Undetermined
1,073
Free
556
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Article
1,805
Book / Working Paper
760
Journal
1
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1,589
Aufsatz in Zeitschrift
1,589
Aufsatz im Buch
216
Book section
216
Graue Literatur
173
Non-commercial literature
173
Working Paper
145
Arbeitspapier
144
Hochschulschrift
55
Collection of articles of several authors
42
Sammelwerk
42
Ratgeber
35
Thesis
33
Case study
32
Fallstudie
32
Guidebook
32
Conference paper
28
Konferenzbeitrag
28
Aufsatzsammlung
23
Collection of articles written by one author
9
Lehrbuch
9
Sammlung
9
Textbook
7
Dissertation u.a. Prüfungsschriften
3
Glossar enthalten
3
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3
Konferenzschrift
3
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2
Mehrbändiges Werk
2
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2
Advisory report
1
Amtliche Publikation
1
Enzyklopädie
1
Fallstudiensammlung
1
Festschrift
1
Forschungsbericht
1
Gutachten
1
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1
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1
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1
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English
2,333
German
235
Polish
2
Author
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Kuchler, Theresa
18
Stroebel, Johannes
18
Bailey, Michael
12
Sabatini, Fabio
12
Van Den Bulte, Christophe
10
Gaudeul, Alexia
9
Whinston, Andrew B.
9
Sarracino, Francesco
8
Cao, Ruiqing
7
Carley, Kathleen M.
7
Gloor, Peter A.
7
Warkentin, Merrill
7
Zenou, Yves
7
Buxmann, Peter
6
Fang, Xiao
6
Kane, Gerald C.
6
Katz, Matthew
6
Li, Yung-Ming
6
Mauleon, Ana
6
Nobre, Helena
6
Pantano, Eleonora
6
Qiu, Liangfei
6
Russel, Dominic
6
Tapscott, Don
6
Vannetelbosch, Vincent J.
6
Zhou, Junjie
6
Acemoglu, Daron
5
Bai, Xue
5
Bannour, Karim-Patrick
5
Chen, Xi
5
Chen, Ying-Ju
5
Colladon, Andrea Fronzetti
5
De Meyer, Bernard
5
Di Pietro, Loredana
5
Giannetti, Caterina
5
Grabs, Anne
5
Hinz, Oliver
5
Iyengar, Radha
5
Korzynski, Pawel
5
Leonardi, Paul M.
5
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IGI Global
15
Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
6
Friedrich-Schiller-Universität Jena
3
Nomos Verlagsgesellschaft
2
RWTH Aachen
2
Springer-Verlag GmbH
2
Bayerische Landeszentrale für Neue Medien
1
Christian-Albrechts-Universität zu Kiel
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Offene Kommunikationssysteme FOKUS
1
Haufe-Lexware GmbH & Co. KG
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Innovators Club
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
Kongress der Sozialwirtschaft <10., 2017, Magdeburg>
1
Kongress der Sozialwirtschaft e.V.
1
NetLibrary, Inc
1
Rheinwerk Verlag
1
Uni-Taschenbücher GmbH
1
University of Hong Kong / School of Economics and Finance
1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
Universität Ulm
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
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Published in...
All
Journal of business research : JBR
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
46
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
22
SpringerLink / Bücher
22
International journal of networking and virtual organisations : IJNVO
21
Electronic commerce research
19
Information systems research : ISR
19
International journal of internet marketing and advertising : IJIMA
16
Management information systems : mis quarterly
16
Journal of organizational computing and electronic commerce
14
Journal of retailing and consumer services
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research and applications
13
International journal of hospitality management
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Cogent business & management
11
Computational & mathematical organization theory
11
Working paper
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
MIS quarterly
10
Business horizons
9
CESifo working papers
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Journal of marketing management : MM
9
Research
9
Decision support systems : DSS ; the international journal
8
Information technology and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of internet commerce
8
Journal of knowledge management
8
Journal of marketing communications
8
Technology analysis & strategic management
8
Tourism management : research, policies, practice
8
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
7
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Source
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ECONIS (ZBW)
2,513
USB Cologne (EcoSocSci)
52
EconStor
1
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1
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1
Market orientation in digital entrepreneurship : advantages and challenges in a Web 2.0 networked world
Hair, Neil
;
Wetsch, Lyle R.
;
Hull, Clyde Eiríkur
; …
- In:
International journal of innovation and technology …
9
(
2012
)
6
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009739386
Saved in:
2
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
3
Segmenting emerging markets based on consumer responses towards social network advertising
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
International journal of Indian culture and business …
15
(
2017
)
3
,
pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
Saved in:
4
Paid, owned, earned : maximizing marketing returns in a socially connected world
Burcher, Nick
-
2012
Persistent link: https://www.econbiz.de/10009510341
Saved in:
5
The social business imperative : adapting your business model to the always-connected customer
Shih, Clara
-
2016
Persistent link: https://www.econbiz.de/10011474309
Saved in:
6
Soziale und netnographische Netzwerkanalysen am Beispiel von Blog-Communities : Identifikation von Consumer Insights zur Etablierung von Direktmarketingaktivitäten
Klaus, Martin
-
2011
Persistent link: https://www.econbiz.de/10009232700
Saved in:
7
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
8
Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie
;
Rudeloff, Christian
; …
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
5
,
pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
Saved in:
9
Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Haenlein, Michael
;
Anadol, Ertan
;
Farnsworth, Tyler
; …
- In:
California management review
63
(
2020
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012309214
Saved in:
10
The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin
- In:
Central European business review : CEBR
9
(
2020
)
3
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
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