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~subject:"Spieltheorie"
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Spieltheorie
Consumer behaviour
83,550
Konsumentenverhalten
81,100
Experiment
44,263
Theorie
22,141
Theory
21,859
Brand management
17,731
Markenführung
17,318
Brand image
11,224
Markenimage
11,112
Relationship marketing
10,067
Beziehungsmarketing
10,031
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9,285
Brand
8,246
USA
7,632
United States
7,341
Deutschland
6,796
Game theory
6,722
Germany
6,143
Customer satisfaction
6,117
Kundenzufriedenheit
5,940
Social Web
5,920
Social web
5,915
Online-Handel
5,791
Online retailing
5,781
Produktgestaltung
5,682
Online-Marketing
5,432
Internet marketing
5,394
Product design
4,749
Service quality
4,727
Dienstleistungsqualität
4,676
Einzelhandel
4,648
Retail trade
4,580
Werbewirkung
4,372
Advertising effects
4,311
Vertrauen
4,225
Confidence
4,179
Emotion
3,960
Electronic Commerce
3,927
Marketingmanagement
3,843
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2,913
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3,410
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3,221
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1,889
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1,828
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117
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63
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Güth, Werner
161
Gächter, Simon
66
Sheremeta, Roman M.
59
Sutter, Matthias
58
Huck, Steffen
52
Ockenfels, Axel
52
Charness, Gary
45
Normann, Hans-Theo
44
Nosenzo, Daniele
44
Dufwenberg, Martin
43
Sefton, Martin
43
Keser, Claudia
42
Tyran, Jean-Robert
42
Eckel, Catherine C.
41
Cason, Timothy N.
40
Fehr, Ernst
40
Selten, Reinhard
38
Fischbacher, Urs
35
Brandts, Jordi
34
Feri, Francesco
33
Schotter, Andrew
33
Bolle, Friedel
32
Nagel, Rosemarie
32
Sonnemans, Joep
32
Bolton, Gary E.
30
Kocher, Martin
30
Müller, Wieland
30
Camera, Gabriele
29
Engel, Christoph
29
Weber, Roberto A.
29
Berninghaus, Siegfried
28
Offerman, Theo
28
Königstein, Manfred
27
Sadrieh, Abdolkarim
27
Cappelen, Alexander W.
26
Irlenbusch, Bernd
26
List, John A.
26
Rapoport, Amnon
26
Renner, Elke
26
Tungodden, Bertil
25
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Max-Planck-Institut für Ökonomik <Jena> - Abteilung für Strategische Interaktion
35
National Bureau of Economic Research
30
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
21
Friedrich-Schiller-Universität Jena
9
Center for Economic Research <Tilburg>
7
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
7
Alfred-Weber-Institut für Sozial- und Staatswissenschaften <Heidelberg>
4
Foerder Institute for Economic Research <Tēl-Āvîv>
3
Forschungsinstitut zur Zukunft der Arbeit
3
IGI Global
3
International Labour Conference
3
Internationales Arbeitsamt
3
John F. Kennedy School of Government
3
Keizai-Sangyō-Kenkyūsho <Tokio>
3
Nationalekonomiska Institutionen <Lund>
3
University of Oxford / Institute of Economics and Statistics
3
Bonn Graduate School of Economics
2
Christian-Albrechts-Universität zu Kiel
2
Christian-Albrechts-Universität zu Kiel / Institut für Volkswirtschaftslehre
2
Helmut-Schmidt-Universität
2
Institute for Research in the Behavioral, Economic, and Management Sciences
2
Krannert Graduate School of Management
2
Max-Planck-Institut zur Erforschung von Wirtschaftssystemen <Jena> / Abteilung Strategische Interaktion
2
McMaster University / Department of Economics
2
Springer Fachmedien Wiesbaden
2
Universität Mannheim
2
Virginia Polytechnic Institute and State University / Department of Economics
2
Association française de science économique
1
Boston College / Department of Economics
1
Center for the Study of Law and Economics <Saarbrücken>
1
Columbia University / Bureau of Applied Social Research
1
Conference on Experimental Economics <3, 1982, Winzenhohl>
1
Conference on Experimental Economics <4, 1986, Bielefeld>
1
Deutsche Forschungsgemeinschaft
1
Edward Elgar Publishing
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Institut für Höhere Studien
1
Institut für Schweizerisches Bankwesen <Zürich>
1
Instituto Tecnólogico Autónomo de México
1
Instituto Valenciano de Investigaciones Económicas
1
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Journal of economic behavior & organization : JEBO
346
Games and economic behavior
243
Experimental economics : a journal of the Economic Science Association
184
Journal of behavioral and experimental economics
170
Games
136
CESifo working papers
128
Economics letters
126
Journal of economic psychology : research in economic psychology and behavioral economics
115
Discussion paper series / IZA
98
Management science : journal of the Institute for Operations Research and the Management Sciences
86
European economic review : EER
71
CEDEX discussion paper series
67
Discussion paper / Tinbergen Institute
60
Journal of economic theory
55
Theory and decision : an international journal for multidisciplinary advances in decision science
48
Discussion paper
46
ESI working papers
46
Jena economic research papers
42
Journal of public economics
41
The American economic review
38
The journal of socio-economics
38
IZA Discussion Paper
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Working paper series
37
Max-Planck-Institut für Ökonomik <Jena> - Abteilung für Strategische Interaktion - Papers on Strategic Interaction
36
Working paper
36
Working papers in economics and statistics
36
Discussion paper / Center for Economic Research, Tilburg University
33
Papers on strategic interaction
32
Economic inquiry : journal of the Western Economic Association International
30
NBER working paper series
29
CESifo Working Paper Series
28
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
27
Journal of behavioral decision making
27
Preprints of the Max Planck Institute for Research on Collective Goods
26
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
25
Discussion papers / CEPR
25
International journal of production economics
23
Journal of economic behavior & organization
23
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
23
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Source
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ECONIS (ZBW)
6,747
EconStor
62
USB Cologne (business full texts)
53
USB Cologne (EcoSocSci)
1
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1
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date (oldest first)
1
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
2
National
brand
's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
3
A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Assarzadegan, Parisa
;
Hejazi, Seyed Reza
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502661
Saved in:
4
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of
brand
communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
5
Advergame for purchase intention via game and
brand
attitudes from antecedents of system design, psychological state, and game content : interactive role of
brand
familiarity
Hsiao, Wei-Hung
;
Lin, Yu-Hsiu
;
Wu, Ing-Long
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
Saved in:
6
Generation Z and millennial esports gamers' perceived toxicity risk and game
brand
loyalty : moderated mediation effects of
brand
identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
7
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
8
National
brand
's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
9
Interplays between manufacturer advertising and retailer store
brand
introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
10
Breaking free of a stereotype : should a domestic
brand
pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
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