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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"

He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638

Persistent link: https://www.econbiz.de/10014575556

Optimal advertising decisions for promoting retail and online channels in a dynamic framework

Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796

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Service investment for online retailers with social medi : does it pay off?

Hou, Ruiqi; Koster, René de; Yu, Yugang - In: Transportation research / E : an international journal 118 (2018), pp. 606-628

Persistent link: https://www.econbiz.de/10011928981

Signaling low margin through assortment

Kuksov, Dmitri; Lin, Yuanfang - In: Management science : journal of the Institute for … 63 (2017) 4, pp. 1166-1183

Persistent link: https://www.econbiz.de/10011672887

Advertising in a competitive product line

Fruchter, Gila E. - In: International game theory review 3 (2001) 4, pp. 301-314

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Channel selection in e-commerce age : a strategic analysis of co-op advertising models

Liu, Yongmei; Sun, Yuhua; Hu, Junhua - In: Journal of industrial engineering and management : JIEM 6 (2013) 1, pp. 89-103

Purpose: The purpose of this paper is to develop and compare two co-op advertising models: advertising model under traditional channel and co-op advertising model under dual channel, to select optimal channel structure to sell products for manufacturer and to derive optimal co-op advertising...

Persistent link: https://www.econbiz.de/10011900637