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~subject:"Spieltheorie"
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Spieltheorie
Consumer behaviour
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Rao, Ram C.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of retailing
1
Marketing science
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ECONIS (ZBW)
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Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
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2
In-store advertising by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
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3
Benefits of customer loyalty in markets with endogenous search costs
Kuksov, Dmitri
;
Zia, Mohammad
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2171-2190
Persistent link: https://www.econbiz.de/10012522172
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4
Private label vendor selection in a supply chain : quality and clientele effects
Kumar, Nanda
;
Radhakrishnan, Suresh
;
Rao, Ram C.
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 148-158
Persistent link: https://www.econbiz.de/10003988222
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5
Commentaries and rejoinder to "Marketing of vice goods : a strategic analysis of the package size decision" by Sanjay Jain
Rao, Ram C.
;
Wansink, Brian
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 52-58
Persistent link: https://www.econbiz.de/10009511629
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6
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
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7
Leveraging experienced consumers to attract new consumers : an equilibrium analysis of displaying deal sales by daily deal websites
Subramanian, Upender
;
Rao, Ram C.
- In:
Management science : journal of the Institute for …
62
(
2016
)
12
,
pp. 3555-3575
Persistent link: https://www.econbiz.de/10011626401
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8
Pricing under dynamic competition when loyal consumers stockpile
Gangwar, Manish
;
Kumar, Nanda
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10012594063
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9
Can merchants benefit from entry by (Amazon-like) platform if multiagent prices signal quality?
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science
43
(
2024
)
4
,
pp. 778-796
Persistent link: https://www.econbiz.de/10014636328
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