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Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg; Gröppel-Klein, Andrea - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
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Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian; Koenigstorfer, Joerg; … - In: Journal of business research : JBR 67 (2014) 9, pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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Why sponsors should worry about corruption as a mega sport event syndrome
Kulczycki, Wojciech; Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 545-574
Persistent link: https://www.econbiz.de/10011640757
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Efficiency of integrated sponsorship advertising
Dudzik, Thade; Gröppel-Klein, Andrea - In: Advertising and communication : proceedings 4th …, (pp. 193-203). 2005
Persistent link: https://www.econbiz.de/10003353801
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Sportsponsoring und Ambushing
Gröppel-Klein, Andrea; Königstorfer, Jörg - In: Erlebniskommunikation : Erfolgsfaktoren für die …, (pp. 185-203). 2011
Persistent link: https://www.econbiz.de/10009373452