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~subject:"Sponsorship"
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Sponsorship
Sport
5,519
Sports
4,592
Sponsoring
1,814
Professional sports
1,708
Profisport
1,707
Sportmarketing
1,124
Sports marketing
1,116
Sportveranstaltung
868
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847
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498
sport
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467
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sports
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359
Theorie
349
Theory
338
Welt
337
World
331
Großveranstaltung
316
Tourismus
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Big event
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Tourism
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Brand management
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Cornwell, T. Bettina
33
Bruhn, Manfred
25
Jensen, Jonathan A.
25
Nufer, Gerd
22
Hermanns, Arnold
20
Woisetschläger, David
16
Cobbs, Joe
15
Mazodier, Marc
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
13
Lacey, Russell
13
Breuer, Christoph
12
Grohs, Reinhard
12
Koronios, Konstantinos
12
O'Reilly, Norm
12
Bühler, André W.
9
Marwitz, Christian
9
Astous, Alain d'
8
Backhaus, Christof
8
Biscaia, Rui
8
Dietl, Helmut
8
Meenaghan, John A.
8
Rumpf, Christopher
8
Schnittka, Oliver
8
Spais, George S.
8
Bouchet, Adrien
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Bagusat, Ariane
6
Burmann, Christoph
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Dimitropoulos, Panagiotis
6
Filis, George N.
6
Glewwe, Paul
6
Johnston, Margaret A.
6
Takeda, Fumiko
6
Weeks, Clinton S.
6
Westberg, Kate
6
Woratschek, Herbert
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National Bureau of Economic Research
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BDW, Deutscher Kommunikationsverband
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Friedrich-Schiller-Universität Jena
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Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
2
Kulturstiftung Haus Europa
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
August Vermeylenfonds
1
Bildungswissenschaftliche Hochschule Flensburg
1
Bundesinstitut für Sportwissenschaft
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Center for Corporate Citizenship <Eichstätt>
1
Center of Market Oriented Product and Production Management
1
Centre de Droit et d'Economie du Sport
1
Chambre de commerce et d'industrie de Paris
1
Confederazione generale dell'industria italiana
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Dubrovnik Economic Conference <9, 2003, Dubrovnik>
1
Ebs European Business School
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Ethnikē Trapeza tēs Hellados
1
Europarat
1
Europäische Kommission
1
Fachhochschule Schmalkalden
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
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Published in...
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International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
SpringerLink / Bücher
18
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
14
Journal of advertising : official publication of the American Academy of Advertising
13
Research
10
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Springer eBook Collection
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Europäische Hochschulschriften / 5
6
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
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Source
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ECONIS (ZBW)
1,634
RePEc
20
BASE
5
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Benchmarking
sports
sponsorship
performance : efficiency assessment with data envelopment analysis
Walraven, Merel
;
Koning, Ruud Hans
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
Saved in:
2
Marketing investments in
sport
venue naming rights and the market value of the firm
Goldberg, David M.
;
Deane, Jason K.
;
Rakes, Terry R.
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
Saved in:
3
Drivers of brand image improvement in
sports
-event
sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
4
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
5
Does fandom influence marketing executives' valuations of
sports
sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
6
Can
sports
sponsorship
affect consumers' motivation for
sports
consumption?
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan W.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Saved in:
7
Determinants of business engagement with regional
sport
events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
8
How to use a
sponsorship
plattform to support an international master brand strategy : the UniCredit UEFA champions league
sponsorship
Penna, Daniele
;
Guenzi, Paolo
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
Saved in:
9
The simultaneous
sponsorship
of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
Saved in:
10
Examining
sponsorship
's effectiveness over the internet : a conceptual framework for researchers and practitioners
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
- In:
International journal of innovation and technology …
17
(
2020
)
4
,
pp. 2050027-1-2050027-18
Persistent link: https://www.econbiz.de/10012299104
Saved in:
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