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~subject:"Sponsorship"
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Investigating social marketing...
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Subject
All
Sponsorship
Kanada
48,292
Canada
35,493
Stakeholder
10,868
USA
7,915
United States
7,256
Corporate Social Responsibility
3,827
Corporate social responsibility
3,815
Großbritannien
3,436
United Kingdom
3,002
Deutschland
2,796
Theorie
2,771
Theory
2,742
Australien
2,443
Germany
2,422
Australia
2,235
Vereinigte Staaten
1,880
Sponsoring
1,821
Schätzung
1,806
Estimation
1,728
Japan
1,621
Corporate Governance
1,494
Corporate governance
1,482
Social marketing
1,454
Vergleich
1,385
Comparison
1,347
Frankreich
1,257
Sustainable development
1,236
Social Marketing
1,234
Nachhaltige Entwicklung
1,225
Welt
1,193
World
1,175
EU-Staaten
1,132
EU countries
1,106
France
1,079
Unternehmensethik
1,079
Business ethics
1,054
Consumer behaviour
1,054
Konsumentenverhalten
1,016
Geldpolitik
989
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All
Undetermined
600
Free
181
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Article
1,251
Book / Working Paper
568
Journal
10
Other
1
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All
Article in journal
851
Aufsatz in Zeitschrift
851
Aufsatz im Buch
223
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223
Graue Literatur
146
Non-commercial literature
146
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136
research-article
118
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107
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81
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81
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63
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63
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53
Fallstudie
53
Aufsatzsammlung
35
Konferenzschrift
28
Bibliografie enthalten
26
Bibliography included
26
Conference proceedings
21
case-report
13
Handbook
10
Handbuch
10
Ratgeber
9
non-article
9
Amtsdruckschrift
8
Government document
8
Lehrbuch
8
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7
review-article
7
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6
conceptual-paper
6
miscellaneous
5
Bibliografie
3
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3
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3
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3
review
3
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2
Bibliography
2
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English
1,251
German
523
Undetermined
23
French
19
Italian
9
Dutch
4
Russian
4
Polish
3
Spanish
3
Hungarian
1
Norwegian
1
Swedish
1
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Author
All
Cornwell, T. Bettina
33
Jensen, Jonathan A.
27
Bruhn, Manfred
25
Nufer, Gerd
22
Hermanns, Arnold
20
Mazodier, Marc
18
Woisetschläger, David
16
Cobbs, Joe
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
14
Grohs, Reinhard
14
O'Reilly, Norm
14
Lacey, Russell
13
Breuer, Christoph
12
Koronios, Konstantinos
12
Quester, Pascale
12
Backhaus, Christof
9
Bühler, André W.
9
Marwitz, Christian
9
Meenaghan, John A.
9
Astous, Alain d'
8
Biscaia, Rui
8
Cobbs, Joe B.
8
Dietl, Helmut
8
Rumpf, Christopher
8
Schnittka, Oliver
8
Spais, George S.
8
Bouchet, Adrien
7
Dalakas, Vassilis
7
Johnston, Margaret A.
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Nadeau, John
7
Olson, Erik L.
7
Plewa, Carolin
7
Prendergast, Gerard P.
7
Tsiotsou, Rodoula
7
Bagusat, Ariane
6
Burmann, Christoph
6
Dimitropoulos, Panagiotis
6
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Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
5
Causales GmbH
3
Fachhochschule Reutlingen / European School of Business
3
Athens Institute for Education and Research
2
BDW, Deutscher Kommunikationsverband
2
Friedrich-Schiller-Universität Jena
2
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
2
Kulturstiftung Haus Europa
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
August Vermeylenfonds
1
Bildungswissenschaftliche Hochschule Flensburg
1
Bundesinstitut für Sportwissenschaft
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Center for Corporate Citizenship <Eichstätt>
1
Center of Market Oriented Product and Production Management
1
Centre de Droit et d'Economie du Sport
1
Chambre de commerce et d'industrie de Paris
1
Confederazione generale dell'industria italiana
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Dubrovnik Economic Conference <9, 2003, Dubrovnik>
1
Ebs European Business School
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Ethnikē Trapeza tēs Hellados
1
Europarat
1
Europäische Kommission
1
Fachhochschule Schmalkalden
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
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Published in...
All
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
38
European Journal of Marketing
36
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International Journal of Sports Marketing and Sponsorship
22
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
SpringerLink / Bücher
18
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
14
Journal of advertising : official publication of the American Academy of Advertising
13
Sport, Business and Management: An International Journal
13
International journal of sport finance
10
Research
10
Strategic Direction
10
The journal of business & industrial marketing
10
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Springer eBook Collection
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of Business & Industrial Marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Corporate Communications: An International Journal
7
Gabler Edition Wissenschaft
7
Journal of Product & Brand Management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Marketing Intelligence & Planning
7
Europäische Hochschulschriften / 5
6
Journal of Services Marketing
6
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
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Source
All
ECONIS (ZBW)
1,640
Other ZBW resources
163
RePEc
20
BASE
5
EconStor
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,830
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.
;
Deng, Qian
;
Olsen, G. Douglas
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
Saved in:
2
Embedding a social cause in news features : the effects of corporate
sponsorship
and localization on audience's attitudes toward nonprofit coverage
Kim, Hyo Jung
;
Oh, Hyun Jee
;
Thorson, Esther
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
2
,
pp. 314-337
Persistent link: https://www.econbiz.de/10010356773
Saved in:
3
ACT-ORANGE :
Sponsoring
als kommunikationspolitisches Instrument zur Imageförderung der Erneuerbaren Energien, Energieeffizienz und alternativer Antriebe
Weber, Gregor
-
2014
-
1. Aufl
Persistent link: https://www.econbiz.de/10010474974
Saved in:
4
Alcohol,
sponsorship
, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Saved in:
5
Sponsorship
practice at the small business level : an applied perspective
Zinger, J. Terence
;
O'Reilly, Norm
- In:
Contemporary microenterprise : concepts and cases
,
(pp. 234-246)
.
2010
Persistent link: https://www.econbiz.de/10008698472
Saved in:
6
Corporate support : a corporate social responsibility alternative to traditional event
sponsorship
Séguin, Benoit
;
Parent, Milena M.
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
7
(
2010
)
3/4
,
pp. 202-222
Persistent link: https://www.econbiz.de/10003972951
Saved in:
7
The role of mega-sports event interest in
sponsorship
and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
8
Historical statistics of
Canada
: F. H. Leacy, ed., M[alcolm] C[harles] Urquhart, ed. K. A. H. Buchley [u.a.]. Publ. by Statistics
Canada
in joint
sponsorship
with the Social Scien...
Leacy, F. H.
(
contributor
); …
-
1983
-
2. ed
Persistent link: https://www.econbiz.de/10002301824
Saved in:
9
Internal auditing and corruption within government : the case of the Canadian
sponsorship
program
Neu, Dean
;
Everett, Jeff
;
Rahaman, Abu Shiraz
- In:
Contemporary accounting research : a journal of the …
30
(
2013
)
3
,
pp. 1223-1250
Persistent link: https://www.econbiz.de/10010222820
Saved in:
10
Captive audience : how corporations invaded our schools
Gidney, Catherine Anne
-
2019
. Captive Audience explores this compelling history of branding the classroom in
Canada
."-- …
Persistent link: https://www.econbiz.de/10011981203
Saved in:
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