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~subject:"Sponsorship"
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Sponsorship
Sponsoring
1,773
Kommerzialisierung
1,450
Commercialization
1,446
Deutschland
565
Germany
547
Sports marketing
450
Sportmarketing
443
Sport
378
Sports
356
Consumer behaviour
332
Konsumentenverhalten
318
University research
288
Universitäre Forschung
288
Innovation
276
Forschungskooperation
267
Research collaboration
267
USA
249
Professional sports
246
Profisport
246
United States
241
Sportveranstaltung
226
Sport event
225
Fußball
221
Hochschule
220
Football
219
Technology transfer
219
Technologietransfer
216
Werbewirkung
213
Advertising effects
212
Higher education institution
210
Business start-up
202
Unternehmensgründung
202
Brand management
196
Markenführung
190
sponsorship
185
Brand image
172
Markenimage
167
Marketing management
162
Marketingmanagement
161
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Undetermined
608
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186
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Article
1,263
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569
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1
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Article in journal
863
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863
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224
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146
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146
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137
research-article
118
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107
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81
Sammelwerk
81
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63
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63
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53
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53
Aufsatzsammlung
35
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Handbuch
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8
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6
miscellaneous
5
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524
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Cornwell, T. Bettina
33
Jensen, Jonathan A.
27
Bruhn, Manfred
25
Nufer, Gerd
22
Hermanns, Arnold
20
Mazodier, Marc
18
Woisetschläger, David
16
Cobbs, Joe
15
O'Reilly, Norm
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
14
Grohs, Reinhard
14
Koronios, Konstantinos
13
Lacey, Russell
13
Breuer, Christoph
12
Quester, Pascale
12
Backhaus, Christof
9
Bühler, André W.
9
Marwitz, Christian
9
Meenaghan, John A.
9
Astous, Alain d'
8
Biscaia, Rui
8
Cobbs, Joe B.
8
Dietl, Helmut
8
Rumpf, Christopher
8
Schnittka, Oliver
8
Spais, George S.
8
Bouchet, Adrien
7
Dalakas, Vassilis
7
Dimitropoulos, Panagiotis
7
Johnston, Margaret A.
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Nadeau, John
7
Olson, Erik L.
7
Plewa, Carolin
7
Prendergast, Gerard P.
7
Tsiotsou, Rodoula
7
Bagusat, Ariane
6
Burmann, Christoph
6
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Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
5
Causales GmbH
3
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3
Athens Institute for Education and Research
2
BDW, Deutscher Kommunikationsverband
2
Friedrich-Schiller-Universität Jena
2
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
2
Kulturstiftung Haus Europa
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
August Vermeylenfonds
1
Bildungswissenschaftliche Hochschule Flensburg
1
Bundesinstitut für Sportwissenschaft
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Center for Corporate Citizenship <Eichstätt>
1
Center of Market Oriented Product and Production Management
1
Centre de Droit et d'Economie du Sport
1
Chambre de commerce et d'industrie de Paris
1
Confederazione generale dell'industria italiana
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Dubrovnik Economic Conference <9, 2003, Dubrovnik>
1
Ebs European Business School
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag
1
Ethnikē Trapeza tēs Hellados
1
Europarat
1
Europäische Kommission
1
Fachhochschule Schmalkalden
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
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Published in...
All
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
39
European Journal of Marketing
36
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International Journal of Sports Marketing and Sponsorship
22
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
SpringerLink / Bücher
18
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Sport, Business and Management: An International Journal
13
International journal of sport finance
10
Journal of marketing communications
10
Research
10
Strategic Direction
10
The journal of business & industrial marketing
10
Journal of promotion management : innovations in planning and applied research
9
Springer eBook Collection
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of Business & Industrial Marketing
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Corporate Communications: An International Journal
7
Gabler Edition Wissenschaft
7
Journal of Product & Brand Management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Marketing Intelligence & Planning
7
Europäische Hochschulschriften / 5
6
Journal of Services Marketing
6
Journal of the Academy of Marketing Science
6
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Source
All
ECONIS (ZBW)
1,654
Other ZBW resources
162
RePEc
20
BASE
5
EconStor
1
USB Cologne (EcoSocSci)
1
Showing
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1
Understanding ethnographically athletes' perception and experience of
sponsorship
: the case of professional rock-climbing
Dumont, Guillaume
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 525-542
Persistent link: https://www.econbiz.de/10011607465
Saved in:
2
Risikomanagement bei der Professionalisierung des Frauenfußballs
Deppe, Christian
;
Riedel, Oliver
- In:
Zeitschrift für die gesamte Versicherungswissenschaft …
97
(
2008
)
1
,
pp. 33-59
Persistent link: https://www.econbiz.de/10003730714
Saved in:
3
Strategische Markenführung im Sport mit Sponsoring und Eventmarketing unter Berücksichtigung der Auswirkungen auf den Sport
Ostermann, Frank
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893031
Saved in:
4
Exploring the degree of
commercialisation
associated with sports marketing activities
Smith, Amber A.
;
Synowka, David P.
;
Clark, John S.
; …
- In:
International journal of services and operations management
11
(
2012
)
2
,
pp. 170-200
Persistent link: https://www.econbiz.de/10009503743
Saved in:
5
An examination of women's sport
sponsorship
: a case study of female Australian Rules football
Morgan, Ashlee
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1644-1666
Persistent link: https://www.econbiz.de/10012178655
Saved in:
6
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
7
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
8
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
9
Sponsoring the French Open : an examination of social media buzz and sentiment
Delia, Elizabeth B.
;
Armstrong, Cole G.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 184-199
Persistent link: https://www.econbiz.de/10010526790
Saved in:
10
Measuring the effects of event
sponsorship
: theoretical frameworks and image transfer models
Abreu Novais, Margarida
;
Arcodia, Charles
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 308-334
Persistent link: https://www.econbiz.de/10009775413
Saved in:
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