Narrow search
Showing 1 - 6 of 6
Cover Image
What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.; Clark, John S.; Irwin, Richard; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10003433878
Cover Image
Special issue: Sales force management in sport
Irwin, Richard L. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009297104
Cover Image
Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei; Havard, Cody T.; Irwin, Richard L. - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10011557414
Cover Image
Sport promotion and sales management
Irwin, Richard L.; Sutton, William Anthony; McCarthy, … - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003539268
Cover Image
Sport promotion and sales management
Irwin, Richard L.; Sutton, William A.; McCarthy, Larry M. - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004901363
Cover Image
The impact of title event sponsorship announcements on shareholder wealth
Clark, John; Cornwell, T.; Pruitt, Stephen - In: Marketing Letters 20 (2009) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10005716535