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The effects of sponsorship on the promotion of sports events

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Sports marketing strategy in achieving the marketing objectives of the economic enterprise : a case study (Djezzy - fans of USMA club)

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Sports Marketing : Fundamentals - Strategies - Instruments

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Sports marketing at the centre of different markets -- Basics of sports marketing -- Performance aspects in sports marketing -- Prices and contracts in sports marketing -- Communication topics in sports marketing -- Distribution channels in sports marketing -- Perspectives of sport -...

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The olympic effect : employee reactions to their employer's sponsorship of a high-profile global sporting event

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Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective

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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors

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Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms

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