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Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions

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Persistent link: https://www.econbiz.de/10003653564

Knowledge management best practices in national sport organisations

O'Reilly, Norm; Knight, Peter - In: International journal of sport management and marketing … 2 (2007) 3, pp. 264-280

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Determinants of regional sport network television ratings in MLB, NBA and NHL

Foster, George; O'Reilly, Norm; Shimizu, Carlos; … - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 356-375

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The impact of scandal on sport consumption : a conceptual framework for future research

Prior, Daniel; O'Reilly, Norm; Mazanov, Jason; Huybers, Twan - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 188-211

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Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model

Finch, David J.; Abeza, Gashaw; O'Reilly, Norm; Nadeau, John - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 110-131

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Brand governance practices in Canadian national sport organizations : an exploratory study

Taks, Marijke; Séguin, Benoit; Naraine, Michael L.; … - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 10-29

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Design archetype utility for understanding and analyzing the governance of contemporary national sport organizations

Hoye, Russell; Parent, Milena M.; Taks, Marijke; … - In: Sport management review 23 (2020) 4, pp. 576-587

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National sport organization governance design archetypes for the twenty-first century

Parent, Milena M.; Hoye, Russell; Taks, Marijke; … - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1115-1135

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Aligning governance, brand governance and social media strategies for improved organizational performance : a qualitative comparative analysis of national sport organizations

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Decision-making processes used by Canadian national sport organization boards : differences between design archetypes

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