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~subject:"Sportler"
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The effect of celebrity endors...
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Sportler
Celebrity endorsement
840
Celebrity-Werbung
816
Werbewirkung
696
Advertising effects
688
Print advertising
658
Printwerbung
658
Consumer behaviour
439
Konsumentenverhalten
437
Werbung
389
Advertising
372
Markenimage
250
Brand image
244
Brand management
238
Markenführung
238
Deutschland
191
USA
170
Germany
166
United States
162
Internet marketing
151
Online-Marketing
151
Anzeigenwerbung
150
Social Web
114
Social web
114
Zeitung
109
Newspaper
106
Theorie
102
Theory
102
Athletes
97
Advertisement
93
Brand
88
Jewellery industry
87
Schmuckbranche
87
Markenartikel
86
Press publisher
84
Presseverlag
84
India
81
Indien
80
advertisement
79
celebrity endorsement
76
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90
German
8
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Astous, Alain d'
3
Fink, Janet S.
3
Ko, Yong Jae
3
Schaaf, Daniela
3
Brandes, Leif
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Carrillat, François A.
2
Chang, Yonghwan
2
Derdenger, Timothy P.
2
Donavan, D. Todd
2
Felbert, Aaron von
2
Jain, Varsha
2
Kim, Taehee
2
Koo, Jakeun
2
Lear, Karen E.
2
Liu, Matthew Tingchi
2
Mogaji, Emmanuel
2
Nüesch, Stephan
2
Parker, Heidi M.
2
Roy, Subhadip
2
Runyan, Rodney C.
2
Sato, Shintaro
2
Srinivasan, Kannan
2
Tzoumaka, Eugenia
2
Abirami, U.
1
Allen, Samuel K.
1
Antonovica, Arta
1
Arai, Akiko
1
Arora, Nilesh
1
Baker, Thomas A., III.
1
Barbuto, Cody
1
Bauer, Brittney C.
1
Becker, Carsten
1
Behnoosh, Shima
1
Belch, George E.
1
Belch, Michael A.
1
Brock, James L.
1
Brown, Kenon A.
1
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International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of sports economics
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
Sportkommunikation
2
Asia-Pacific journal of business administration
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Economics, management and financial markets
1
Fontys Venlo - publication of applied sciences
1
Global business review
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied business and economic research
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of economics and finance
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Market : review for marketing theory and practice
1
Organizations and markets in emerging economies
1
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ECONIS (ZBW)
97
USB Cologne (EcoSocSci)
1
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1
Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St.
- In:
Journal of business & economics research
8
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
Saved in:
2
A content analysis study of the use of celebrity endorsers in magazine advertising
Belch, George E.
;
Belch, Michael A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009789459
Saved in:
3
Multitestimonials im Sport : ausgewählte Befunde einer Längsschnitt- und Strukturanalyse zur werblichen Präsenz von Sportakteuren in deutschen Publikumszeitschriften
Schaaf, Daniela
- In:
Sport, Medien und Kommunikation : Beiträge des 6. …
,
(pp. 225-241)
.
2009
Persistent link: https://www.econbiz.de/10003878369
Saved in:
4
The economic value of celebrity endorsements : a literature review
Popescu, Gheorghe H.
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 119-124
Persistent link: https://www.econbiz.de/10011544287
Saved in:
5
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
6
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
7
Superstars as winners of the common market : the role of the mass media
Schellhaaß, Horst-Manfred
- In:
Towards a knowledge-based society in Europe : 10th …
,
(pp. 153-168)
.
2009
Persistent link: https://www.econbiz.de/10003818252
Saved in:
8
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
9
Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
Saved in:
10
The use of sport celebrities in advertising : a replication and extension
Ruihley, Brody J.
;
Runyan, Rodney C.
;
Lear, Karen E.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 132-142
Persistent link: https://www.econbiz.de/10008667181
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