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Are sport consumers unique? :...
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Sportmarketing
Consumer behaviour
32
Konsumentenverhalten
29
Professional sports
24
Profisport
24
Sports marketing
21
Sport
19
Sports
18
Football
17
Fußball
16
Sport organization
15
Sportorganisation
15
Australia
13
Beziehungsmarketing
13
Relationship marketing
13
Australien
10
Sport management
8
Sportmanagement
7
Corporate social responsibility
6
Management
6
Corporate Social Responsibility
5
Customer satisfaction
5
Innovation
5
Marketing
5
Sport event
5
Sportveranstaltung
5
Arbeitsgruppe
4
Großbritannien
4
Kundenzufriedenheit
4
Team
4
United Kingdom
4
Brand management
3
Commitment
3
Dienstleistungsqualität
3
Fans
3
Fernsehen
3
Forecasting model
3
Globalisierung
3
Globalization
3
Internet
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English
21
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McDonald, Heath
17
Funk, Daniel C.
7
Karg, Adam
5
Doyle, Jason P.
4
Frawley, Stephen
3
Karg, Adam J.
3
Leckie, Civilai
3
Lock, Daniel
3
Alexandris, Kostas
2
Ewing, Michael
2
Filo, Kevin
2
Fujak, Hunter
2
Kunkel, Thilo
2
Schulenkorf, Nico
2
Adair, Daryl
1
Altschwager, Teagan
1
Baker, Bradley J.
1
Biscaia, Rui
1
Conduit, Jodie
1
Du, James
1
Dunn, Steven
1
Favaloro, Daniel
1
Lee, Mi Ae
1
Newton, Joshua
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Schreyer, Dominik
1
Sharp, Byron
1
Tamaddoni, Ali
1
Yoshida, Masayuki
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Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
Sport management review
4
Asia Pacific journal of marketing and logistics
1
Journal of marketing communications
1
Journal of service management
1
Routledge international handbooks
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ECONIS (ZBW)
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1
The factors influencing churn rates among season ticket holders : an empirical analysis
McDonald, Heath
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 676-701
Persistent link: https://www.econbiz.de/10008825838
Saved in:
2
Leveraging fans' global football allegiances to build domestic league support
McDonald, Heath
;
Karg, Adam J.
;
Lock, Daniel
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10003943909
Saved in:
3
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
4
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
5
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
6
The uniqueness of sport : testing against marketing's empirical laws
Baker, Bradley J.
;
McDonald, Heath
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
4
,
pp. 378-390
Persistent link: https://www.econbiz.de/10011566663
Saved in:
7
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
Saved in:
8
Predicting which season ticket holders will renew oand which will not
McDonald, Heath
;
Karg, Adam J.
;
Leckie, Civilai
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
Saved in:
9
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
10
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
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