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~subject:"Sportmarketing"
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Sportmarketing
Consumer behaviour
27
Konsumentenverhalten
27
USA
11
United States
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Brand management
9
Markenführung
9
Marketing theory
8
Marketingtheorie
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Werbewirkung
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Emotion
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Advertising
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Brand image
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Markenimage
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Theory
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Beziehungsmarketing
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Brand
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Business ethics
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Einzelhandel
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Markenartikel
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Marketing
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Marktforschung
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Personality psychology
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Persönlichkeitspsychologie
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Print advertising
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Printwerbung
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Relationship marketing
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Retail trade
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Social Web
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Social web
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Sports marketing
4
Unternehmensethik
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Werbung
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Bibliometrics
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Bibliometrie
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Brand pride
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Brand tribalism
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Economic ethics
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Sierra, Jeremy J.
3
Hyman, Michael R.
2
Taute, Harry A.
2
Heiser, Robert S.
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Huhmann, Bruce A.
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Lee, Byung-Kwan
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Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Sport marketing in a global environment : strategic perspectives
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
Saved in:
2
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
3
Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
Saved in:
4
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
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