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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

Sports Sponsoring : Requirements and Practical Examples for Successful Partnerships

Bruhn, Manfred; Rohlmann, Peter - 2024

Sponsorship as an element of sports marketing and sports sponsorship -- Forms of sports sponsorship -- Planning process … of sports sponsorship -- Objectives and target groups of sports sponsorship as a starting point -- Strategic orientation … of sports sponsorship -- Selection of sponsorships in sport Operational design of sports sponsorship -- Integration of …

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Managing sports teams : economics, strategy and practice

Walzel, Stefan (ed.); Römisch, Verena (ed.) - 2021

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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League

Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35

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Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool

Sondhi, Neena; Basu, Rituparna - In: International journal of sport management and marketing … 18 (2018) 4, pp. 301-321

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Media value methodology and global sport industries : football versus Formula One

Garcia-del-Barrio, Pedro - In: International journal of sport management and marketing … 18 (2018) 3, pp. 241-266

Persistent link: https://www.econbiz.de/10011884707

Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23

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Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league

Renier, Olivier; Dalakas, Vassilis; Melancon, Joanna … - In: Services marketing quarterly 42 (2021) 3/4, pp. 194-207

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There goes my hero again : sport scandal frequency and social identity driven response

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Sport scandal and sponsorship decisions : team identification matters

Chen, P. Monica; Kelly, Sarah J.; Weeks, Clinton S. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 490-505

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