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Sports marketing in East Afric...
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Sports
Professional sports
6,694
Profisport
6,689
Fußball
2,851
Football
2,840
Ostafrika
2,145
Sportmarketing
2,035
Sports marketing
2,019
Sport
1,903
East Africa
1,702
Sportorganisation
1,127
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1,118
Sportökonomik
978
Sports economics
973
USA
955
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947
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947
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935
Konsumentenverhalten
926
Consumer behaviour
925
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857
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839
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746
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745
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668
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651
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649
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643
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610
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608
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565
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513
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506
Competition
475
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471
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467
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466
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440
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436
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Humphreys, Brad R.
17
Dwyer, Brendan
16
Drayer, Joris
15
Breuer, Christoph
14
Funk, Daniel C.
13
Ratten, Vanessa
13
Budzinski, Oliver
12
Koronios, Konstantinos
12
O'Reilly, Norm
12
Anagnostopoulos, Christos
11
Cornwell, T. Bettina
11
Sotiriadou, Popi
11
Wicker, Pamela
11
Biscaia, Rui
10
De Bosscher, Veerle
10
Dowling, Mathew
10
Matheson, Victor A.
10
Pawlowski, Tim
10
Soebbing, Brian P.
10
Goossens, Dries
9
Jensen, Jonathan A.
9
Kim, Yu Kyoum
9
Papaloukas, Marios
9
Bouchet, Adrien
8
Chadwick, Simon
8
Desbordes, Michel
8
Deutscher, Christian
8
Greenwell, T. Christopher
8
Inoue, Yuhei
8
Ko, Yong Jae
8
McDonald, Heath
8
McHale, Ian
8
Scheerder, Jeroen
8
Woratschek, Herbert
8
Zhang, James J.
8
Calabuig Moreno, Ferran
7
Cunningham, George B.
7
Depken, Craig A.
7
Dickson, Geoff
7
Greenhalgh, Greg
7
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OECD
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DRT International <New York, NY>
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Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
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Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Ecorys
1
Erich-Schmidt-Verlag <Berlin>
1
Europäische Kommission
1
Europäische Kommission / Generaldirektion Bildung, Jugend, Sport und Kultur
1
Great Britain / Dept of the Environment
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Kantar Health GmbH
1
Kölner Kolloquium zur Wirtschaftskriminalität <3., 2017, Köln-Wahn>
1
Kölner Sportökonomie-Kongress <1, 1997, Köln>
1
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1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
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1
National Bureau of Economic Research
1
Niederer, Kraft & Frey <Zürich>
1
Nomos Verlagsgesellschaft
1
Panhellenic Association of Sports Economists and Managers
1
Round Table on Competition Issues Related to Sports <1996, Paris>
1
Vereinte Nationen / Office on Drugs and Crime
1
Zimbabwe
1
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European Sport management quarterly : ESMQ
147
Sport management review
135
Journal of sport management : the official journal of the North American Society of Sport Management
119
International journal of sport management and marketing : IJSMM
77
International journal of sports marketing & sponsorship
76
Sport marketing quarterly : preferred journal of the Sport Marketing Association
51
Journal of sports economics
37
European journal of operational research : EJOR
28
International journal of sport finance
27
Journal of business research : JBR
26
Sport, Business and Management : an international journal ; SBM
25
The business of sport management
18
Applied economics
16
Applied economics letters
9
Interfaces : the INFORMS journal on the practice of operations research
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Tourism economics : the business and finance of tourism and recreation
8
Tourism management perspectives : TMP
8
Discussion paper series / IZA
7
European journal of international management : EJIM
7
Faculty research series / Holy Cross, Economics and Accounting
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Routledge research in sport business and management
7
Sport tourism : concepts and theories
7
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
6
European journal of marketing : EJM
6
European research studies
6
IMA journal of management mathematics
6
Journal of the Operational Research Society
6
The journal of gambling business and economics
6
Die Ökonomie des Sports in den Medien
5
International journal of forecasting
5
Journal of revenue and pricing management
5
Journal of the Operational Research Society : OR
5
Management decision : MD
5
Marketing intelligence & planning
5
Research handbook of employment relations in sport
5
Sport and tourism : strategies to develop tourist destinations
5
Technological forecasting & social change : an international journal
5
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5
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ECONIS (ZBW)
1,827
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1
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1
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
2
Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
Saved in:
3
Sports marketing strategy in achieving the marketing objectives of the economic enterprise : a case study (Djezzy - fans of USMA club)
Ghezail, Mohammed Mouloud
;
Abdellah, Chaiech
;
Mohammed, …
- In:
International journal of economics, finance and …
5
(
2017
)
3
,
pp. 182-188
Persistent link: https://www.econbiz.de/10011749998
Saved in:
4
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
5
Sport consumer behavior research : improving our game
Funk, Daniel C.
;
Lock, Daniel
;
Karg, Adam
;
Pritchard, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
Saved in:
6
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
7
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
8
Building the garden and making arena sports big time : "Tex" Rickard and his legacy in sport marketing
Seifried, Chad S.
;
Wilde, Ari de
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 452-470
Persistent link: https://www.econbiz.de/10010467244
Saved in:
9
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
10
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
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