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Athlete endorser effectiveness...
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Sports
Consumer behaviour
30
Konsumentenverhalten
28
Sports marketing
23
Sport
21
Sportmarketing
21
China
18
Professional sports
18
Profisport
18
USA
15
United States
15
Sport organization
12
Sportorganisation
12
Football
10
Fußball
10
Motivation
9
Sport event
9
Sportveranstaltung
9
Ball game
7
Ballsport
7
Beziehungsmarketing
5
Deutschland
5
Germany
5
Relationship marketing
5
Brand management
4
Demand
4
Ehrenamtliche Arbeit
4
Internet marketing
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Measurement
4
Nachfrage
4
Online-Marketing
4
Sport management
4
Sportmanagement
4
Voluntary work
4
Welt
4
World
4
Brand image
3
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English
21
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Zhang, James J.
17
Trail, Galen T.
4
Byon, Kevin K.
2
Connaughton, Daniel P.
2
Desbordes, Michel
2
Kim, Min Kil
2
Liu, Dongfeng
2
Mao, Luke Lunhua
2
Mastromartino, Brandon
2
McCullough, Brian P.
2
Baker, Thomas A., III.
1
Braunstein-Minkove, Jessica R.
1
Chou, Wen-Hao Winston
1
Dees, Windy
1
Gibson, Heather J.
1
Harrolle, Michelle Gacio
1
Huang, Haiyan
1
Kim, Chong
1
Kim, Suk-Kyu
1
Kim, Yu Kyoum
1
Kim, Ŭi-suk
1
Ko, Yong Jae
1
Kwon, Harry Hyungil
1
Leng, Ho Keat
1
Lu, Zhenqiu
1
Luo, Lei
1
Min, Sophia D.
1
Naraine, Michael L.
1
Pitts, Brenda G.
1
Qi, Christine Xueqing
1
Qian, Tyreal Yizhou
1
Rich, Gregg
1
Ridinger, Lynn L.
1
Shapiro, Stephen L.
1
Wang, Jerred Junqi
1
Wann, Daniel L.
1
Yim, Brian H.
1
Zhou, Liangjun
1
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European Sport management quarterly : ESMQ
4
International journal of sports marketing & sponsorship
4
Sport management review
4
Journal of sport management : the official journal of the North American Society of Sport Management
2
Exploring the rise of fandom in contemporary consumer culture
1
International journal of sport management and marketing : IJSMM
1
Sport, Business and Management : an international journal ; SBM
1
Tourism economics : the business and finance of tourism and recreation
1
World Association for Sport Management series
1
World association for sport management series
1
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ECONIS (ZBW)
21
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1
The effects of vicarious achievement on BIRGing and CORFing : testing moderating and mediating effects of team identification
Trail, Galen T.
;
Kim, Yu Kyoum
;
Kwon, Harry Hyungil
; …
- In:
Sport management review
15
(
2012
)
3
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009564434
Saved in:
2
An analysis of multiple spectator consumption behaviors, identification, and future behavioral intentions within the context of a new college football program
Shapiro, Stephen L.
;
Ridinger, Lynn L.
;
Trail, Galen T.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
2
,
pp. 130-145
Persistent link: https://www.econbiz.de/10009737310
Saved in:
3
Marketing sustainability through sport : testing the sport sustainability campaign evaluation model
Trail, Galen T.
;
McCullough, Brian P.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10012256474
Saved in:
4
Assessing key performance indicators of corporate social responsibility initiatives in sport
McCullough, Brian P.
;
Trail, Galen T.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 82-103
Persistent link: https://www.econbiz.de/10014282435
Saved in:
5
Destination image and intent to visit China and the 2008 Beijing Olympic Games
Gibson, Heather J.
;
Qi, Christine Xueqing
;
Zhang, James J.
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 427-450
Persistent link: https://www.econbiz.de/10003743645
Saved in:
6
Dimensions of market demand associated with Taekwondo schools in North America : development of a scale
Kim, Min Kil
;
Zhang, James J.
;
Ko, Yong Jae
- In:
Sport management review
12
(
2009
)
3
,
pp. 149-166
Persistent link: https://www.econbiz.de/10003913572
Saved in:
7
Dimensions of general market demand associated with professional team sports : development of a scale
Byon, Kevin K.
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
13
(
2010
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10003966541
Saved in:
8
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
Saved in:
9
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
10
Assessing the economic impact of three major sport events in China : the perspective of attendees
Huang, Haiyan
;
Mao, Luke Lunhua
;
Kim, Suk-Kyu
;
Zhang, …
- In:
Tourism economics : the business and finance of tourism …
20
(
2014
)
6
,
pp. 1277-1296
Persistent link: https://www.econbiz.de/10010509237
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