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~subject:"Sportveranstaltung"
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Sports marketing in America
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International journal of sports marketing & sponsorship
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Sports marketing : a strategic perspective
Shank, Matthew D.
-
1999
Persistent link: https://www.econbiz.de/10004342514
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Sports marketing : a strategic perspective
Shank, Matthew D.
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2002
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2. ed.
Persistent link: https://www.econbiz.de/10004427950
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Sports marketing : a strategic perspective
Shank, Matthew D.
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2005
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3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004512942
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4
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
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