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~subject:"Sportveranstaltung"
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Neuromarketing im Sport
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Sportveranstaltung
Sports marketing
2,081
Sportmarketing
2,063
Sponsorship
1,842
Sponsoring
1,833
Consumer behaviour
1,119
Konsumentenverhalten
1,105
Profisport
1,094
Professional sports
1,093
Sport
1,048
Sports
985
Fußball
584
Football
582
Sport event
557
Neuromarketing
548
Brand management
531
Markenführung
522
Deutschland
511
Germany
488
Sportorganisation
487
Sport organization
483
Markenimage
380
Brand image
379
Werbewirkung
359
Advertising effects
350
USA
264
United States
252
Marketingmanagement
243
Marketing management
242
Relationship marketing
231
Beziehungsmarketing
228
Sportökonomik
217
Sports economics
213
Marketing
211
Online-Marketing
196
Internet marketing
193
sponsorship
185
Social Web
180
Social web
180
Sportpolitik
170
more ...
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Online availability
All
Undetermined
244
Free
59
Type of publication
All
Article
456
Book / Working Paper
113
Type of publication (narrower categories)
All
Article in journal
424
Aufsatz in Zeitschrift
424
Aufsatz im Buch
35
Book section
35
Collection of articles of several authors
22
Graue Literatur
22
Non-commercial literature
22
Sammelwerk
22
Working Paper
16
Arbeitspapier
15
Hochschulschrift
14
Aufsatzsammlung
12
Case study
12
Fallstudie
12
Thesis
8
Conference paper
6
Konferenzbeitrag
6
Konferenzschrift
3
Lehrbuch
3
Reprint
3
Textbook
3
Handbook
2
Handbuch
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Mehrbändiges Werk
1
Multi-volume publication
1
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Language
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English
509
German
54
French
4
Polish
2
Spanish
1
Author
All
Nufer, Gerd
13
Lacey, Russell
9
Scheinbaum, Angeline Close
8
Filo, Kevin
7
Inoue, Yuhei
7
Popp, Nels
7
Bühler, André W.
6
Chanavat, Nicolas
6
Funk, Daniel C.
6
Grohs, Reinhard
6
Kim, Yu Kyoum
6
O'Reilly, Norm
6
Shapiro, Stephen L.
6
Séguin, Benoit
6
Andreff, Wladimir
5
Cornwell, T. Bettina
5
Desbordes, Michel
5
Jensen, Jonathan A.
5
Koenigstorfer, Joerg
5
Bouchet, Adrien
4
Breuer, Christoph
4
Carrillat, François A.
4
Drayer, Joris
4
Dwyer, Brendan
4
Green, Chris
4
Kim, Kihan
4
Ko, Yong Jae
4
Koronios, Konstantinos
4
Leng, Ho Keat
4
Mazodier, Marc
4
Morgan, Ashlee
4
Parent, Milena M.
4
Rose, Andrew
4
Schreyer, Dominik
4
Spiegel, Mark
4
Yoshida, Masayuki
4
Biscaia, Rui
3
Bodet, Guillaume
3
Boronczyk, Felix
3
Breiter Terry, Deborah
3
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Institution
All
Erich-Schmidt-Verlag
2
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
IGI Global
1
National Bureau of Economic Research
1
Niederer, Kraft & Frey <Zürich>
1
Springer Fachmedien Wiesbaden
1
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Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
49
International journal of sport management and marketing : IJSMM
37
European Sport management quarterly : ESMQ
36
International journal of sports marketing & sponsorship
35
Journal of sport management : the official journal of the North American Society of Sport Management
33
Sport management review
23
Journal of business research : JBR
17
Journal of sports economics
15
International journal of sport finance
14
Sport, Business and Management : an international journal ; SBM
10
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising research
5
International journal of event and festival management
4
SpringerLink / Bücher
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Applied economics
3
Asia Pacific journal of marketing and logistics
3
International journal of business and globalisation : IJBG
3
International journal of enterprise network management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Journal of vacation marketing : an international journal
3
Marketing intelligence & planning
3
Routledge international handbooks
3
Sportmanagement : SPM
3
Tourism management : research, policies, practice
3
Tourism management perspectives : TMP
3
Business horizons
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of operational research : EJOR
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
International journal of management and marketing research : IJMMR
2
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Source
All
ECONIS (ZBW)
566
OLC EcoSci
2
EconStor
1
Showing
1
-
10
of
569
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date (oldest first)
1
From sensation to emotion : a
neuromarketing
study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
3
The efficiency of
sponsoring
vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
4
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
5
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
6
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
7
Alcohol,
sponsorship
, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Saved in:
8
Activating a gloval sport
sponsorship
with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Saved in:
9
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
10
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
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