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The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
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The role of involvement and identification on event quality perceptions and satisfaction : a case of US Taekwondo Open
Ko, Yong Jae; Kim, Yu Kyoum; Kim, Min Kil; Lee, Jeoung Hak - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10003943769
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Factors influencing spectator sports consumption : NCAA women's college basketball
Trail, Galen T.; Kim, Yu Kyoum - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 60-82
Persistent link: https://www.econbiz.de/10009508900
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Exploring the role of emotions on sport consumers' behavioral and cognitive responses to marketing stimuli
Kwak, Dae Hee; Kim, Yu Kyoum; Hirt, Edward R. - In: European Sport management quarterly : ESMQ 11 (2011) 3, pp. 225-250
Persistent link: https://www.econbiz.de/10009260869
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Impact of mega sport events on destination image and country image
Kim, Jeeyoon; Kang, Joon Ho; Kim, Yu Kyoum - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
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Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae; Kim, Yu Kyoum - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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Why do(n't) young people watch the Olympics? : a comparison of motives and constraints for attendance and media viewing
Kim, Jeeyoon; Kim, Yu Kyoum - In: International journal of sport management and marketing … 21 (2021) 5/6, pp. 386-409
Persistent link: https://www.econbiz.de/10012800956
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Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum; Magnusen, Marshall; Kim, Minjung; Lee, … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 117-134
Persistent link: https://www.econbiz.de/10012153229