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Recruit, retain and report : UK universities’ strategic communication with stakeholders on Twitter
Mogaji, Emmanuel; Watat, Josue Kuika; Olaleye, Sunday … - In: Strategic corporate communication in the digital age, (pp. 89-114). 2021
Persistent link: https://www.econbiz.de/10012491217
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Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge
Plehwe, Kerstin (ed.) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003711993
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Stakeholder thinking and a pedagogical approach in public relations processes : experience from transition societies
Tampere, Kaja - In: Journal of public relations research : a quarterly … 20 (2008) 1, pp. 71-93
Persistent link: https://www.econbiz.de/10003759079
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Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence
Dyke, Mark A. van; Verčič, Dejan - In: The global public relations handbook : theory, …, (pp. 822-842). 2009
Persistent link: https://www.econbiz.de/10003950078
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How Internet is upsetting the communication between organizations and their stakeholders : a tentative research agenda
Federici, Tommaso; Braccini, Alessio Maria - In: Information systems : crossroads for organization, …, (pp. 377-385). 2012
Persistent link: https://www.econbiz.de/10009577622
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A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
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Implications of stakeholder concept and market orientation in the US nonprofit arts context
Hsieh, Jasper; Curtis, Kerry P.; Smith, Anne W. - In: International review on public and nonprofit marketing … 5 (2008) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003732071
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Integrierte Kommunikation in der öffentlichen Verwaltung
Henkel, Stefanie; Schedler, Kuno - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 1, pp. 43-47
Persistent link: https://www.econbiz.de/10003647068
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Stakeholder relationship management in multi-sector innovations
Hansen, John D.; Bunn, Michele D. - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 196-217
Persistent link: https://www.econbiz.de/10003891261
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Sozialmarketing als Stakeholder-Management : Grundlagen und Perspektiven für ein beziehungsorientiertes Management von Nonprofit-Organisationen
Ruckh, Mario F. (ed.); Noll, Christian (ed.);  … - 2006 - 1. Auflage
Persistent link: https://www.econbiz.de/10003375339