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Store brand
Markenführung
17,031
Brand management
17,009
Markenartikel
9,129
Konsumentenverhalten
8,397
Consumer behaviour
8,386
Brand
8,034
Markenimage
7,477
Brand image
7,335
Beziehungsmarketing
2,719
Relationship marketing
2,717
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2,228
Theorie
2,127
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2,115
Deutschland
1,877
Intermediate goods
1,865
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1,865
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1,853
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1,850
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1,652
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1,617
Marketingmanagement
1,585
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1,572
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1,559
Werbewirkung
1,259
Advertising effects
1,238
USA
1,126
Marketing
1,115
United States
1,096
Luxusgüter
985
Luxury goods
984
Werbung
953
Advertising
857
Handelsmarke
804
Einzelhandel
790
Retail trade
764
Corporate reputation
711
Firmenimage
711
Brand loyalty
697
Internationales Marketing
677
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Olbrich, Rainer
13
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9
Gázquez-Abad, Juan Carlos
9
Gómez-Suárez, Mónica
8
Sattler, Henrik
8
Ailawadi, Kusum L.
7
Martos-Partal, Mercedes
7
Martínez-López, Francisco J.
7
Ahlert, Dieter
6
Bruhn, Manfred
6
Dekimpe, Marnik G.
6
Lévy Mangin, Jean-Pierre
6
Réquillart, Vincent
6
Steenkamp, Jan-Benedict E. M.
6
Wolf, Annett
6
Yagüe Guillén, María Jésus
6
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
Dutta, Shantanu
5
González-Benito, Óscar
5
Rubio Benito, Natalia
5
Abril Barrie, Carmen
4
Boyle, Peter J.
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gedenk, Karen
4
Geyskens, Inge
4
Grandi, Sebastiano
4
Grewe, Gundula
4
Huber, Frank
4
Inderst, Roman
4
Kaswengi, Joseph
4
Keller, Kristopher Oliver
4
Koll, Oliver
4
Levy, Daniel
4
Milberg, Sandra J.
4
Möhlenbruch, Dirk
4
Redler, Jörn
4
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National Bureau of Economic Research
2
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Brandsboard e.V.
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Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
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1
Institut für Gewerblichen Rechtsschutz <Zürich>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Practising Law Institute
1
Universität St. Gallen
1
Universiṭat Bar-Ilan / Department of Economics
1
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Journal of retailing and consumer services
40
International journal of retail & distribution management
17
SpringerLink / Bücher
15
Journal of business research : JBR
13
The international review of retail, distribution and consumer research
13
The journal of product & brand management
13
Journal of retailing
11
European journal of operational research : EJOR
10
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
International journal of production economics
8
Transportation research / E : an international journal
8
Springer Proceedings in Business and Economics
7
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Report / Marketing Science Institute
6
Review of industrial organization : RIO
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Journal of food products marketing
5
The journal of brand management : an international journal
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
European review of agricultural economics : ERAE
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of agricultural & food industrial organization
4
Journal of marketing
4
Journal of marketing management : MM
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Marketing : ZFP ; journal of research and management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection / Business and Economics
4
The journal of consumer marketing
4
Applied economics
3
European retail research
3
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
3
Gabler Research
3
Handelsforschung
3
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail and distribution management
3
Journal of euromarketing
3
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ECONIS (ZBW)
754
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1
The role of customer loyalty as a
brand
extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
2
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
Saved in:
3
Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew
-
2019
Persistent link: https://www.econbiz.de/10012008474
Saved in:
4
Co-Branding als Markenstrategie
Scharnowski, Frank
-
2006
Persistent link: https://www.econbiz.de/10003339064
Saved in:
5
Markennetze
Grüter, Anne
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003290583
Saved in:
6
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
7
Influence of iconic, indexical cues, and
brand
schematicity on perceived authenticity dimensions of private-label brands
Carsana, Laurence
;
Jolibert, Alain
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 213-220
Persistent link: https://www.econbiz.de/10011801936
Saved in:
8
Erfolgsfaktoren von Markentransfers bei Handelsmarken : eine empirische Arbeit
Dzuba, Alesja
-
2007
Persistent link: https://www.econbiz.de/10003586503
Saved in:
9
Wahl von Markenartikeln und Channel-Brands bei vertikalen Distributionskonzepten : eine integrative, verhaltenswissenschaftliche Untersuchung am Beispiel von Konsumgüterindustrie u...
Neidhart, Michael
-
2007
Persistent link: https://www.econbiz.de/10013435810
Saved in:
10
Markentransfer
: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
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