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Store atmospherics : a multisensory perspective

Spence, Charles; Puccinelli, Nancy M.; Grewal, Dhruv; … - In: Psychology & marketing 31 (2014) 7, pp. 472-488

Persistent link: https://www.econbiz.de/10010382591

Retail atmospherics and in-store nonverbal cues : an introduction

Grewal, Dhruv; Roggeveen, Anne L.; Puccinelli, Nancy M.; … - In: Psychology & marketing 31 (2014) 7, pp. 469-471

Persistent link: https://www.econbiz.de/10010382592

Does the presence of a mannequin head change shopping behavior?

Lindström, Annika; Berg, Hanna; Nordfält, Jens; … - In: Journal of business research : JBR 69 (2016) 2, pp. 517-524

Persistent link: https://www.econbiz.de/10011435958

Do digital displays enhance sales? : role of retail format and message content

Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131

Persistent link: https://www.econbiz.de/10011484113

Insights from in-store marketing experiments

Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014

Persistent link: https://www.econbiz.de/10010424895

How in-store retail and service atmosphere create customer engagement

Schweiger, Elisa B.; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Handbook of research on customer engagement, (pp. 126-163). 2019

Persistent link: https://www.econbiz.de/10013163365

The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience

Roggeveen, Anne L.; Grewal, Dhruv; Schweiger, Elisa B. - In: Journal of retailing 96 (2020) 1, pp. 128-137

Persistent link: https://www.econbiz.de/10012295813

Shopper marketing and the role of in-store marketing

Roggeveen, Anne L. (contributor); … - 2014

This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how...

Persistent link: https://www.econbiz.de/10011905514

In-store endcap projections and their effect on sales

Schweiger, Elisa B.; Ahlbom, Carl-Philip; Nordfält, Jens; … - In: Journal of retailing 99 (2023) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10014283353

An experimental approach to making retail store environmental decisions

Baker, Julie; Levy, Michael; Grewal, Dhruv - 2007

Persistent link: https://www.econbiz.de/10003540228