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Strategic management
Marketing
31,464
Entscheidung
20,270
Decision
20,115
Theorie
11,067
Theory
11,026
Deutschland
6,449
Germany
5,238
Marketingmanagement
4,931
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4,546
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4,427
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4,384
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2,715
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2,710
marketing
2,602
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2,566
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2,501
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2,415
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2,306
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2,229
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2,223
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2,141
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2,046
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1,915
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1,822
Brand management
1,766
Markenführung
1,759
Markenpolitik
1,746
Werbung
1,733
Kundenmanagement
1,626
Online-Marketing
1,373
Internet
1,336
Market research
1,278
Internet marketing
1,256
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1,172
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1,149
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1,134
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Kotler, Philip
11
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10
Lovallo, Dan
10
Homburg, Christian
9
Elbanna, Said
8
Wirtz, Bernd W.
7
Cravens, David W.
6
Morschett, Dirk
6
Piercy, Nigel
6
Schramm-Klein, Hanna
6
Tomczak, Torsten
6
Zentes, Joachim
6
Francioni, Barbara
5
Freyberg, Burkhard von
5
Gary, Michael Shayne
5
Krohmer, Harley
5
Musso, Fabio
5
Emrich, Christin
4
Hodgkinson, Gerard P.
4
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4
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4
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4
Matzler, Kurt
4
Meissner, Philip
4
Narang, Shanker
4
Payne, Adrian
4
Pepels, Werner
4
Proctor, Tony
4
Schaper, Thorsten
4
Schneider, Janna
4
Schäfer, Heiko
4
Sfakianakis, Michael
4
Stern, Scott
4
Straume, Odd Rune
4
Walters, David
4
Wiedmann, Klaus-Peter
4
Wilson, David C.
4
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4
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3
Agrawal, Ajay K.
3
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Springer Fachmedien Wiesbaden
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Edward Elgar Publishing
3
IGI Global
3
DePaul University / College of Commerce
2
Duncker & Humblot
2
Harvard Graduate School of Business Administration
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Springer-Verlag GmbH
2
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2
W. Kohlhammer GmbH
2
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Betriebswirtschaftliche Projektgruppe für Unternehmensentwicklung <München>
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Bundesverband Materialwirtschaft, Einkauf und Logistik
1
Campus Verlag
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
De Gruyter Oldenbourg
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Erich-Schmidt-Verlag
1
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1
GIGA German Institute of Global and Area Studies
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Business Review Press
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
Institute of Business Studies, University of Uppsala
1
International Conference on Strategic Innovative Marketing and Tourism <8., 2019, Chios>
1
John Wiley and Sons <Hoboken, NJ>
1
Julius-Maximilians-Universität Würzburg
1
Macquarie University / Department of Economics
1
Moskovskij Gosudarstvennyj Universitet Putej Soobščenija
1
Münsteraner Führungsgespräch <43, 2002, Münster (Westf)>
1
NWB Verlag
1
National Bureau of Economic Research
1
OECD
1
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SpringerLink / Bücher
45
Long range planning : LRP ; international journal of strategic management
16
Gabler Edition Wissenschaft
14
Management decision : MD
14
Strategic management journal
14
Springer eBook Collection
13
Journal of business research : JBR
11
Journal of management
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of management and decision making : IJMDM
9
Lehrbuch
9
Management decision
7
Edward Elgar E-Book Archive
6
Journal of strategic marketing
6
Management research review
6
Springer eBook Collection / Business and Economics
6
The Oxford handbook of organizational decision making
6
California management review
5
Faculty & research / Insead : working paper series
5
Handbook of decision making
5
Journal of business ethics : JOBE
5
Journal of strategy and management
5
Strategic Organization
5
Business horizons
4
European journal of operational research : EJOR
4
Gabler Research
4
Handbook of research on Asian business
4
Handbook of research on top management teams
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of business information systems : IJBIS
4
Journal of business strategy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Schriftenreihe Marketing, Management
4
Springer Texts in Business and Economics
4
Springer eBook Collection / Business and Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Always learning
3
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ECONIS (ZBW)
1,522
Other ZBW resources
8
BASE
1
EconStor
1
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1
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
2
Classification and analysis of management and
Marketing
data : statistical applications for strategic planning
Facca, Tina M.
-
2010
, specifically in managerial and
marketing
applications. The particular motivation is to bridge the gap between statistics and …
marketing
management by presenting statistical methods that are helpful in classifying market or management segments. The first … applying statistical methods to solve varied managerial and
marketing
issues. …
Persistent link: https://www.econbiz.de/10009157247
Saved in:
3
Preismanagement im Anlagengeschäft : ein entscheidungsorientierter Ansatz zur Angebotspreisbestimmung
Reiner, Nico
-
2002
-
1. Aufl
Persistent link: https://www.econbiz.de/10001641395
Saved in:
4
Brand admiration : building a business people love
Park, C. Whan
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
-
2016
"Brand Admiration uses deep research on consumer psychology,
marketing
, consumer engagement and communication to …
Persistent link: https://www.econbiz.de/10013547014
Saved in:
5
Brand admiration : building a business people love
Park, C. Whan
;
MacInnis, Deborah J.
;
Eisingerich, A. B
-
2016
"Brand Admiration uses deep research on consumer psychology,
marketing
, consumer engagement and communication to …
Persistent link: https://www.econbiz.de/10012683998
Saved in:
6
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
7
Das
Marketing
und die Marktorientierung mittelständischer Unternehmen : Probleme und Lösungsansätze
Hass, Dirk
-
1997
Persistent link: https://www.econbiz.de/10000626622
Saved in:
8
Strategic market management
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000655641
Saved in:
9
Marketing
management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
10
Handbook of research on Asian business
Yeung, Henry Wai-Chung
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003327938
Saved in:
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