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Persistent link: https://www.econbiz.de/10012128517

Return on Measurement : Relating Marketing Metrics Practices to Strategic Performance

Clark, Bruce; Abela, Andrew Victor; Ambler, Tim - 2014

more general measurement practices. They show which practices are positively associated with five different measures of … performance. The intensity of measurement through regular review, detailed accounting for marketing spending, and use of … performance dashboards have little impact on performance. The strongest "returns on measurement" appear to arise from reporting …

Persistent link: https://www.econbiz.de/10014146811

Price optimization : how to win a strategic whole

Yang, Amoy X. - In: Journal of marketing analytics : JMA 3 (2015) 4, pp. 234-243

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Strategische Vertriebswegeplanung von Universalbanken

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Strategisches Business-to-Business-Marketing

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Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective

Lienhard, Severin - 2023

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To perform or not to perform? : how strategic orientations influence the performance of Social Entrepreneurship Organizations

Lückenbach, Florian; Baumgarth, Carsten; Schmidt, Holger J. - In: Cogent business & management 6 (2019), pp. 1-25

Social Entrepreneurship Organizations (SEOs) aim to solve social, environmental or societal problems even as they strive to work profitably. The achievement of the social mission also requires economic viability and differentiation from the competition. Acting in contested markets, SEOs must,...

Persistent link: https://www.econbiz.de/10012115791

Identifying temporal relationships within multidimensional performance measurement

Slapničar, Sergeja; Rejc Buhovac, Adriana - In: Journal of business economics and management 15 (2014) 5, pp. 978-993

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Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning

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Relationship between market orientation and performance in family owned firms : a context-specific investigation

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