Narrow search
Showing 1 - 8 of 8
Cover Image
Is performance driven by industry effects or firm effects? : an empirical research on the listed companies in China by variance components analysis
Gu, Jibao; Guan, Kai; Wu, Huaqing - In: International journal of networking and virtual … 7 (2010) 4, pp. 366-380
Persistent link: https://www.econbiz.de/10003997548
Cover Image
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
Cover Image
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2013 - 4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
Cover Image
An examination of Marriott's entry into the Chinese hospitality industry : a brand equity perspective
Wong, Tommy; Wickham, Mark - In: Tourism management : research, policies, practice 48 (2015), pp. 439-454
Persistent link: https://www.econbiz.de/10010509460
Cover Image
Unternehmenswertsteigerung durch Markenkooperationen : eine Bewertungs- und Managementkonzeption
Kirschner, Romy - 2019
Persistent link: https://www.econbiz.de/10012214081
Cover Image
Brand admiration : building a business people love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, Andreas B - 2016
"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...
Persistent link: https://www.econbiz.de/10013547014
Cover Image
Brand admiration : building a business people love
Park, C. Whan; MacInnis, Deborah J.; Eisingerich, A. B - 2016
"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...
Persistent link: https://www.econbiz.de/10012683998
Cover Image
Using item response theory to improve measurement in strategic management research : an application to corporate social responsibility
Carroll, Robert J.; Primo, David M.; Richter, Brian Kelleher - In: Strategic management journal 37 (2016) 1, pp. 66-85
Persistent link: https://www.econbiz.de/10011498487