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Unternehmensmarkenstrategie : markenstrategischer Gestaltungsraum bei der Führung von Unternehmensmarken

Schmid, Markus - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003688731

Is your company competent, interpersonal or community focused? : the effect of values and brand portfolio on company reputation

Katsanis, Lea Prevel; Williams, Alan; Srirangan, Kajan - In: International journal of pharmaceutical and healthcare … 17 (2023) 4, pp. 585-608

Persistent link: https://www.econbiz.de/10014461514

Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent

Korzynski, Pawel; Mazurek, Grzegorz; Haenlein, Michael - In: European management journal 38 (2020) 1, pp. 204-212

Persistent link: https://www.econbiz.de/10012211585

Corporate reputations, branding and people management : a strategic approach to HR

Martin, Graeme - 2006 - 1. ed.

Persistent link: https://www.econbiz.de/10013530539

Organizational usage of social media for corporate reputation management

Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240

Persistent link: https://www.econbiz.de/10012035634

Marketing und Corporate Responsibility

Suchanek, Andreas; Kirchgeorg, Manfred - In: Forum Wirtschaftsethik : Jahresschrift des DNWE 17 (2009) 3, pp. 7-17

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An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry

Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C. - In: Qualitative market research : an international journal 19 (2016) 3, pp. 357-376

Persistent link: https://www.econbiz.de/10011598521

National culture characteristics for managing corporate reputation and brand image using social media

Becker, Kip; Lee, Jung Wan - In: Global aspects of reputation and strategic management, (pp. 127-142). 2019

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Conceptualizing agile branding : dimensions and antecedents for managing brands in a dynamic environment

Pöhlmann, Michaela; Seitz, Jürgen - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-26

Traditional branding approaches take too long to react to today's dynamic environment. Agile branding offers a promising approach and might be the contemporary answer to the demands of our digitalized world. While scientists state that an agile approach to branding is essential nowadays, there...

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Human resource management at Roland Berger Strategy Consultants

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