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Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector
Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393
Persistent link: https://www.econbiz.de/10011280990
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.; Polat, Volkan - In: The journal of business & industrial marketing 37 (2022) 4, pp. 918-931
Persistent link: https://www.econbiz.de/10013165299
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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Learning orientation and competitive advantage : a critical synthesis and future directions
Baker, William E.; Mukherjee, Debmalya; Perin, Marcelo … - In: Journal of business research : JBR 144 (2022), pp. 863-873
Persistent link: https://www.econbiz.de/10013185055
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Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul; Nath, Prithwiraj; Ahammad, … - In: Journal of business research : JBR 144 (2022), pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
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The power of effective HRM and sustainable competitive advantage
Muhammad, Ghulam; Shamsi, Aamir Firoz - In: Middle East journal of management : MEJM 8 (2021) 6, pp. 573-591
Persistent link: https://www.econbiz.de/10012693956
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SME's performance by adpopting strategic orientation and mediating role of marketing capabilities : a study among small businesses in the Ampara District of Sri Lanka
Mujahid Hilal, Mohamed Ismail - In: International journal of business competition and … 5 (2016) 4, pp. 209-221
Persistent link: https://www.econbiz.de/10011687355
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Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M. - In: International journal of business excellence 16 (2018) 2, pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
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Organizational capabilities in the digital era : reframing strategic orientation
Bullini Orlandi, Ludovico - In: Journal of innovation & knowledge : JIK 1 (2016) 3, pp. 156-161
The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in order to close the capabilities gap created by digital innovations. Different authors call for theoretical and empirical contributions that cope with the issues brought out by the...
Persistent link: https://www.econbiz.de/10011846885