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Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25

Persistent link: https://www.econbiz.de/10011422679

Critical success factors for B2B e-markets : a strategic fit perspective

Johnson, Michael - In: Marketing intelligence & planning 31 (2013) 6, pp. 698-727

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Research on current situation and strategy of e-marketing applications in Chinese SMEs

Baoling, Li - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 23-31

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Fortune 1000 communication strategies on Facebook and Twitter

Tao, Weiting; Wilson, Christopher - In: Journal of communication management : an international … 19 (2015) 3, pp. 208-223

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Winning e-brand strategies : developing your on-line business profitability

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Strategic electronic marketing : managing e-business

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Models of Internet market share strategic planning for e-market systems

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This study investigates the critical factors that support establishing high market share for Internet-based businesses. First it surveys the marketing literature for those factors that have traditionally been recognized to contribute to market share. Advertising, product prices, quality,...

Persistent link: https://www.econbiz.de/10012987176

Digital orientation : conceptualization and operationalization of a new strategic orientation

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Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy

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From strategic orientation to social media orientation : improving SMEs' performance on social media

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