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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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Perspectives on strategic marketing management
Kerin, Roger A. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000413607
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Management strategischer Innovationsfelder : prozeßbasierte Integration markt- und technologieorientierter Instrumente
Schlegelmilch, Guido - 1999
Persistent link: https://www.econbiz.de/10000679754
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Marketing strategy and uncertainty
Jagpal, Sharan - 1999
Persistent link: https://www.econbiz.de/10000653960
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Strategic market management
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000655641
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Strategic market planning : a blueprint for success
McNamee, Patrick B. - 1998
Persistent link: https://www.econbiz.de/10000637773
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Marketing planning by design : systematic planning for successful marketing strategy
Strauß, Ralf E.; Strauss, Ralf - 2008
Persistent link: https://www.econbiz.de/10003754632