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Strategic planning for public relations
Smith, Ronald Dee - 2009 - 3rd ed.
Persistent link: https://www.econbiz.de/10003730841
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Strategic planning for public relations
Smith, Ronald D. - 2005 - 2nd ed
Introduction; Step 1 Analyzing the Situation; Step 2 Analyzing the Organization; Step 3 Analyzing the Publics; Step 4 Establishing Goals and Objectives; Step 5 Formulating Action and Response Strategies; Step 6 Using Effective Communication; Step 7 Choosing Communication Tactics; Step 8...
Persistent link: https://www.econbiz.de/10011479638
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Strategic planning for public relations
Smith, Ronald D. - 2013 - 4. ed., 1. publ.
Persistent link: https://www.econbiz.de/10010193476
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Strategic planning for public relations
Smith, Ronald D. - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004799775
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Quality assessment of corporate Visions and their positive effects
Seeliger, Jörg - 2018
Persistent link: https://www.econbiz.de/10011818246
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Organizational change and strategy : an interlevel dynamics approach
Coghlan, David; Rashford, Nicholas S. - 2006 - 1. publ.
the five strategic foci -- Integration -- The great Atlantic and Pacific Team Company case …
Persistent link: https://www.econbiz.de/10003095393
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Strategic thinking : a comprehensive guide
Betz, Frederick - 2016 - First edition
Persistent link: https://www.econbiz.de/10011995655
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Strategic conversations : creating and directing the entrepreneurial workforce
Spender, J.-C.; Strong, Bruce A. - 2014
Persistent link: https://www.econbiz.de/10014302446
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Strategic integrated marketing communications : theory and practice
Percy, Larry - 2008
Persistent link: https://www.econbiz.de/10003686240