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Conceptualizing and measuring the "strategy execution" construct

Oliveira, Carla Albuquerque de; Carneiro, Jorge Manoel … - In: Journal of business research : JBR 105 (2019), pp. 333-344

Persistent link: https://www.econbiz.de/10012128517

Return on Measurement : Relating Marketing Metrics Practices to Strategic Performance

Clark, Bruce; Abela, Andrew Victor; Ambler, Tim - 2014

more general measurement practices. They show which practices are positively associated with five different measures of … performance. The intensity of measurement through regular review, detailed accounting for marketing spending, and use of … performance dashboards have little impact on performance. The strongest "returns on measurement" appear to arise from reporting …

Persistent link: https://www.econbiz.de/10014146811

Price optimization : how to win a strategic whole

Yang, Amoy X. - In: Journal of marketing analytics : JMA 3 (2015) 4, pp. 234-243

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Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian - 2017 - Fourth edition

"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to...

Persistent link: https://www.econbiz.de/10011544275

Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian - 2014 - 3. ed.

The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email...