"This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--Provided by publisher.

"This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--

Geschichte und Highlights von Social Media -- Definitorische Grundlagen und Mechanismen von Social Media -- Entwicklung eines systematischen Social-Media-Management-Ansatzes – Der Social-Media-Zyklus im Überblick -- Die 10 Schritte des Social-Media-Zyklus im Detail: zuhören, definieren,...