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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard (ed.) - 1993 - 2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (ed.) - 2002 - 2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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The strategic role of industrial marketing management
Turnbull, Peter W.; Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 250-264). 2013
Persistent link: https://www.econbiz.de/10009689242
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Turnbull, Peter W. (contributor);  … - 2013 - [Nachdr. der Ausgabe] Croom Helm, London, 1986
Persistent link: https://www.econbiz.de/10009679469
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Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel; Melén Hånell, Sara; Özbek, Nurgül - In: The journal of business & industrial marketing 37 (2022) 13, pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
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Weltwirtschaft 2010 : Trends und Strategien
Berndt, Ralph (ed.) - 2009
Persistent link: https://www.econbiz.de/10003838842
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Weltwirtschaft 2010 : Trends und Strategien
Berndt, Ralph - 2009
Persistent link: https://www.econbiz.de/10004944862
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Weltwirtschaft 2010 : Trends und Strategien
Berndt, Ralph (contributor) - 2009
Economic World 2010 -- World Trends 2010 -- Management Development -- Der World Executive MBA (WEMBA): Eine Star Alliance für Global Executive Education -- Corporate Strategies -- Innovationsstrategie: Fokus auf Systematik und Selektion der Innovationsfelder bringen Rendite -- Efficient and...
Persistent link: https://www.econbiz.de/10014014906
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Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan; Wang, Yong J.; Hao, Andy W.; Saran, Anshu - In: Journal of business-to-business marketing 25 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011847847