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Strategic business marketing
Chisnall, Peter M. - 1995 - 3. ed
Persistent link: https://www.econbiz.de/10000507388
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard (ed.) - 1993 - 2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008826182
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Technology : information, business, marketing, and CRM management
Serson, Fernando M. - In: Handbook on business information systems, (pp. 565-583). 2010
Persistent link: https://www.econbiz.de/10003982393
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Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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Zielplanungsprozesse in der Angebotspolitik industrieller Unternehmungen in Investitionsgütermärkten
Kufferath-Kaßner, Stephan A. - 1988
Persistent link: https://www.econbiz.de/10012700107
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (ed.) - 2011
professional qualifications in sales and marketing. …
Persistent link: https://www.econbiz.de/10012669765
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Technology : Information, Business, Marketing, and CRM Management
Serson, Fernando M. - 2014
Based on proposals by both established marketing and customers relationship management (CRM) theories, this chapter … absolute standard and only one way to manage the marketing and CRM in a company, leaving him to reflect and think how to adapt …
Persistent link: https://www.econbiz.de/10014194660
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Industrie͏̈le marketing planning <dt.>
Ogilvie, Robert G. - 1987
Persistent link: https://www.econbiz.de/10014002844