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An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
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Multinational marketing: Dimensions in strategy
Baker, James Calvin; Ryans, John K. - 1975
Persistent link: https://www.econbiz.de/10000581623
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Multinational business review
Boeing Institute of International Business - Bingley : Emerald; anfangs: Detroit, Mich.; früher: … - 1.1993 -
Persistent link: https://www.econbiz.de/10000534364
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Basisstrategien im internationalen Marketing
Segler, Kay - 1986
Persistent link: https://www.econbiz.de/10000698254
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Strategien für die neue Weltwirtschaft
Oetinger, Bolko v. (ed.) - 1998
Persistent link: https://www.econbiz.de/10000670933
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Strategic issues in international retailing
Dawson, John A. (contributor); Larke, Roy (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10002114681
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Kulturelle Faktoren in der internationalen Geschäftsentwicklung : onlinebasierte Möglichkeiten des interkulturellen Marketings
Vieregg, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003895908
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Early internationalizers : specificity, learning and performance implications
Schwens, Christian - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003672762
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Managing global business strategies : a twenty-first-century perspective
McManus, John; White, Don; Botten, Neil - 2008
Persistent link: https://www.econbiz.de/10003679720